Interview: Ariadna Novicov | ITSLIQUID

Interview: Ariadna Novicov

Interviews | May 17, 2021 |

Ariadna Novicov
Image courtesy of Ariadna Novicov

Interview: Ariadna Novicov
Luca Curci
talks with Ariadna Novicov during Venice International Art Fair 2021 in Palazzo Albrizzi-Capello.

Ariadna Novicov is an Italian figurative artist, based in Turin. Her art deals with current events and customs drawing inspiration from people’s behavior, architecture of the city where she lives, social media, nature and colors of flowers. She was born in Romania from a family of literature teachers. Growing up in an environment full of books allowed her to learn about the world and art even before starting to travel. She currently lives in Italy in Turin, a city rich in Baroque architecture and culture, where art is supported and promoted. Even if she is only naturalized, she feels the ambassador of this place rich in history and fascinating beauties that condition her pictorial choices.

Ariadna Novicov
Image courtesy of Ariadna Novicov

LUCA CURCI – What’s your background? What is the experience that has influenced your work the most?
ARIADNA NOVICOV
– I was born in Romania into a family of literature teachers. Growing up in an environment full of books allowed me to get to know the world and art even before starting to travel. I currently live in Italy in Turin, a city rich in Baroque architecture and culture, where art is supported and promoted. Even if only naturalized, I feel like an ambassador of this place rich in history and fascinating beauties that condition my pictorial choices. Art has been my passion since childhood, but I started taking it seriously in 2016, after spending a lot of time admiring and understanding art in museums and art exhibitions in Turin and Milan.

LC – How did you get to your current artistic practice?
AN
– After adolescence, my interest took a different path, a passion for science. I have a degree in physics and now I make a living in computer science. After my move to Turin, the other passion has come back to the surface. I am a self-taught artist. Migration and uprooting lead me to continually ask myself who I am? what I am? and the bonds of belonging burn. I found myself looking around with curiosity, everything was fascinating. Mainly I deal with painting. As I said, my paintings reflect the multi-ethnic environment in which I live and often an inner search.

LC – Which is the role the artist plays in society? And contemporary art?
AN
– I’m thinking that regardless of the field in which he expresses himself, the artist is a witness of his time. Not only as an expert photographer but by expressing feelings and judgments he can praise human nature or become an avid social critic. Art can become an instrument of political and social struggle. It is certainly fundamental that it elevates the human being both if he is the artist and if he is the spectator. It means mental freedom and therefore hope. Contemporary art provokes the viewer with new means of expression, sends the brain into crisis and often pushes the viewer out of the comfort zone. It always demonstrates the infinite creative capacity of the human being. I imagine the artist as a “builder” who continues the work of his predecessors by adding his bridge, staircase and masonry piece, or windows to the great wall that is creativity.

LC – What is your creative process like?
AN
– I believe that the creative process begins long before the hand rests on the sheet of paper or canvas. I watch films and read books, walk around, visit exhibitions and museums, observe. Thus the mind always stores information and stimuli. I make small sketches or describe in words I write the ideas of what I would like to do in books or on the PC. Before drawing or making collages I often use programs such as Illustrator or Sketchbook to get an idea of what and how I want to express by also testing the colors. Then I finally set out to turn the ideas into practice even if I often make further changes. Looking at the previous works, I’m almost never happy, but I don’t cut them with an ax, I simply repaint them to recover the canvas… even several times

Ariadna Novicov
Image courtesy of Ariadna Novicov

LC – Did your style change over the years? In which way?
AN
– My style is constantly changing even though I feel strongly connected to visual art. I have an outgoing and lively character and a morbid enthusiasm which I hope is reflected in my work in general. I often change the mediums from watercolor, acrylic, collage and digital with the idea that the new medium I experiment will help me to realize and express my ideas quickly. But I realized that materials have a life of their own and even if they can sometimes be bent and exploited in an unusual way, they deserve to be surprised and carried away by their personality. I am especially fascinated by transparent and fluid materials and fabrics such as watercolors and lately I have made collages with hand-painted rice paper, always to take advantage of the transparency effect. I also love the same thing in digital design programs that allow overlapping of transparent layers.

LC – What is the message linked to the artwork you have shown in this exhibition? How is it connected to the theme of the entire festival?
AN
– I am presenting 4 works made with different materials and techniques: together I am the spokesperson of the ideas I support: art represents freedom, creativity, play, courage, provocation.

LC – Can you explain something about the artworks you have in our exhibition?
AN
– Among these works that I brought to the exhibition, the one that has an immediate message is “Be different” which in a certain sense is the story of my life… Continuously seeking a landing base, a belonging, trying to blend in with a social group and then discovering that our role is not to be a stencil of a model but to make the difference of being a builder and bringing to light the experience and personality, without hiding the real I. For me it was a relief when I started thinking like that.

LC – Would you suggest a collaboration with us? What do you think about our services?
AN
– I highly recommend it. I found a very professional and very attentive staff who gave me clarifications in a short time to all questions. In addition to the exhibition in a place of great visibility like Venice, you offer the possibility of having other services including advertising on social media and the interview also cover all the activities related to the exhibition so as an artist I felt very relaxed in the collaboration. with you.

LC – Do you think ITSLIQUID GROUP can represent an opportunity for artists?
AN
– Absolutely. It also allows emerging artists or not, to exhibit and sell their works independentlyI have seen that you offer several options to exhibit offline and online both in Italy and abroad.

LC – Did you enjoy cooperating with us?
AN
– It was a pleasure to have participated in the International Art Fair in a city that is my favorite where you can breathe art in every corner. I am proud to have exhibited my works at the Palazzo Albrizzi-Capello with ITSLIQUID. In fact, I will repeat the experience of collaborating with your group by participating in the next Borders Art Fair event which will begin in the next few days and will last three weeks.

Ariadna Novicov
Image courtesy of Ariadna Novicov

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