INTERVIEW: ARIADNA NOVICOV | ITSLIQUID

INTERVIEW: ARIADNA NOVICOV

Interviews | December 23, 2021 |

ariadna_novicov
Image courtesy of Ariadna Novicov

Interview: Ariadna Novicov
Luca Curci
talks with Ariadna Novicov during FUTURE LANDSCAPES, 3rd appointment of BORDERS ART FAIR 2021, at THE ROOM Contemporary Art Space.

Ariadna Novicov is an Italian figurative artist, based in Turin. Her art deals with current events and customs drawing inspiration from people’s behaviour, the architecture of the city where she lives, social media, nature and colors of flowers. She was born in Romania in a family of literature teachers. Growing up in an environment full of books allowed her to learn about the world and art even before starting to travel. She currently lives in Italy in Turin, a city rich in Baroque architecture and culture, where art is supported and promoted. Even if she is only naturalized, she feels the ambassador of this place rich in history and fascinating beauties that condition her pictorial choices. Art has been her passion since childhood, but she started taking it seriously in 2016, after spending a lot of time admiring and understanding art in museums and art exhibitions in Turin and Milan. After just one year, in 2017 she went out in public with her first personal exhibition in Turin, in the historic centre, which was well-received by the public. Since 2016, she has been invited to the Turin International Book Fair to present her personal website and she has participated in several group exhibitions in Italy and Budapest. Her works can be found in private collections in several European countries. Ariadna Novicov will take part in the next edition of the Florence Biennale, which will be held from 23 to 31 October 2021 at Fortezza da Basso.

“I want my art to be colorful, give positivity and a sense of freedom“.

ariadna_novicov
Image courtesy of Ariadna Novicov

LUCA CURCI – What is art for you?
ARIADNA NOVICOV
– For me, art must remain a preferential and favorite territory open and accessible without conditioning and constraints, without impediments. Art is a basic thread in my life, it fills and completes it in a satisfying and gratifying way.

LC – What are your thoughts while you paint?
AN
– The driving factor is an innate desire for discovery. Each new work is a launch towards a new challenge, I let myself be involved in unexpected modulations and I abandon myself to intuitive instinct. It is a risky action but it often leads me on unexpected tracks.

LC – Do you have any habits or rituals while you work?
AN
– If I think especially about the last period, I think yes. Even though I hate the rules, giving me some has become necessary. I noticed that I don’t end the day if I haven’t viewed a new tutorial, or tried a new technique. The result is not always immediate. If it didn’t work, I’ll try again in a few days. And this has become a real rule. I also like to take breaks, especially when travelling, those breaks in which the hands are still but the thoughts continue to do their secret work.

ariadna_novicov
Image courtesy of Ariadna Novicov

LC – How is being an artist nowadays?
AN
– There are two strong aspects that can be noticed: the first is the globalization of art (I don’t know if the term is correct) the artists are no longer linked to the geographical area either as a public or as an education. The other aspect is that more artists become entrepreneurs of themselves. This aspect also requires a certain level of creativity.

LC – Did your style change over the years? In which way?
AN
– I “suffer” from artistic transformation which drives me to range on multiple fronts and on multiple levels of research and experimentation. I changed more media and techniques and a few weeks ago I dedicated myself to the digital world. I felt the need to combine my everyday work as a computer engineer with my passion, art. In October I will be present at the Florence Biennale with some of my digital works.

LC – Do you use art to express something in particular? Is it your medium of expression?
AN
– I have always used visual art as my favorite means of expression. I don’t consider art a simple decoration. I am a spectator of nature and of human comedy so for me, the works are scenarios with an abundant pool of figural projections from my personal point of view. I love romanticism, but also irony and subtle eroticism and I hope these elements can be discovered in my works.

ariadna_novicov
Image courtesy of Ariadna Novicov

LC – Do you agree with our vision of art and what do you think about the theme of the festival?
AN
– I really appreciate that your selection is geared towards the newest expressions of visual art and quality and I have admired the works of other artists you deal with. The theme of the festival is to stimulate creativity and I find it very current. We are all busy finding and inventing new landscapes for our existence.

LC – We were attracted by your last artistic production, has the artwork presented been created for the festival or as a part of preexisting works?
AN
– My works in general contemplate surreal reality and trigger characters without being conditioned by barriers of any kind, so they meet the general theme of your festival.

ariadna_novicov
Image courtesy of Ariadna Novicov

LC – What do you think about ITSLIQUID Platform?
AN
– It is a valid communication tool for contemporary art from all over the world. It immediately provides you with information on top-level events and for artists, it is very important to find a tool of this type, it facilitates the search.

LC – Do you think ITSLIQUID GROUP can represent an opportunity for artists?
AN
– In what concerns me, I consider it an opportunity to exhibit my works in the main cities of art, in carefully chosen locations, which is very important for the career of an artist. In parallel, we are offered the opportunity to express ourselves during the interview so we have the opportunity to let us know in more detail our path and our personal vision of art.

LC – Did you enjoy cooperating with us?
AN
– I am happy to collaborate with you for the third time in 2021. I have found a very prepared and professional team, which has followed the entire path of the event with great seriousness. I take this opportunity to thank you for your collaboration and I hope that others will follow our opportunities in the future to work together.

ariadna_novicov
Image courtesy of Ariadna Novicov
ariadna_novicov
Image courtesy of Ariadna Novicov

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