INTERVIEW: EMID | ITSLIQUID

INTERVIEW: EMID

Interviews | November 14, 2021 |

emid
Image courtesy of EMID

Interview: EMID
Luca Curci
talks with EMID during CONTEMPORARY VENICE 2021 – 9th Edition, at Misericordia Archives.

Every Mind Is Different started in 2021, with the goal of creating awareness about mental health. It gathers references from many sources: Creative therapy such as grid stitching, medical art, neurodiversity and idealism concepts, mental health awareness and social responsibility blogs, but also pixel art, automatic drawing, the NFT current of collections, Pop Art and advertising. It consists of thousands of digital artworks, interpreting brain scans with mental disorders, as a reminder that our knowledge about the human mind is still limited.

emid
Image courtesy of EMID

Luca Curci – What is art for you?
EMID –
Art for project EMID is message: #everymindisdifferent #mentalhealthmatters #neurodiversity #mindfulness #socialawareness . Initially the format was specifically designed to proliferate on social media but now it is expanding into the physical realm. Also, it is the image of a brand which is developed throughout this project, rather than the image of an artist. More information is available on the work-in-progress website: www.everymindisdifferent.com

LC – What’s your background?
E –
I have a background in art history, architecture and urban development, with several years of international practice.

LC – What is the experience that has influenced your work the most?
E –
This project is highly influenced by personal life events which I experienced in 2021 related to mental health and abrupt changes in my day-to-day reality. It is a process of constant gathering and spreading of facts about different conditions of the mind and the position of our current society towards cognitive diversity and social inclusion.

emid
Image courtesy of EMID

LC – Where do you find your inspiration?
E –
Contemporary art, social media and the advertising world have influenced this project the most. Some strong input comes also from IG accounts addressing mental health and neurodiversity. Discussions with a few psychiatrists, psychologists and members from different social support teams helped a lot along the way. Many thanks to them!

LC – How is it being an artist nowadays?
E –
The COVID pandemic has had a strong negative impact on creative industries, with devastating effects for some. These are times of high stress, adapt-or-die situations. Furthermore, society is being constantly mesmerized by technocracy rather than artistic expression. It is technology that shapes our ways of thinking, not so much the field of art. Sometimes art finds its way through this pre-existing network. 

LC – Did your style change over the years? In which way?
E –
Conceptual thinking has always been my favorite method of approach. It can be applied well in art, architecture, urban planning, product design etc. I am particularly interested in the process, how things change along the way as new information and references emerge. Sometimes mistakes, errors, contradictions lead to unexpected paths of further development. The way certain ideas were expressed has varied over the years, influenced by context or people. 

emid
Image courtesy of EMID

LC – What do you think about the concept of this festival? How did it inspire you and in which way the artwork presented in our exhibition is connected with the festival’s theme?
E –
The way our environment is shaping our identity is a broad, never-ending topic of discussion among architects and urban designers. So to this I relate professionally. A constant battle between the power of the context and the integrity of Self. Contemporary Venice 9th and EMID project happened in parallel, without us getting into contact until later along the way. They happened to work well together, by having commonly debated concepts such as: the body and the mind, the perception of reality, the impact of global events on our local context and way of thinking. COVID pandemic has changed our urban life, the way spaces are perceived, and used. We now have a different view over our cities, one which is altered by mixed feelings and insecurities. There is more virtual space and physical emptiness. All this has had a strong psychological impact. It triggered unknown, sometimes primordial instincts. It is strange how the virtual space has become more reliable and familiar than the physical one (which sometimes feels more like a dystopian film). The artwork shown during the event is a small sample from a much wider project. Its role is to spawn curiosity and engagement, like an introduction. The human mind, our senses, subjective perception, the nature of reality, these are topics worth exploring, worthy of further investment. 

LC – Do you think ITSLIQUID GROUP can represent an opportunity for artists?
E –
Well I hope so! I hope it creates connections between artists, galleries, curators and collectors. Art dealing is a common gain and not only in economic terms. Exposure has always been important and that’s the main job of the gallery, to find the right people for the right art. Its skill relies on the ability to communicate the intention of the artist. There’s much potential with such a group, throughout events, a wide presence on social media, a diverse set of topics, multidisciplinary approach and obviously, an exquisite location: Venice!

emid
Image courtesy of EMID

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