INTERVIEW: FRANKA BARANOVIĆ | ITSLIQUID

INTERVIEW: FRANKA BARANOVIĆ

Interviews | March 30, 2024 |

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Image courtesy of Franka Baranović

Interview: Franka Baranović
Luca Curci talks with Franka Baranović during the 18th Edition of VENICE INTERNATIONAL ART FAIR, at Palazzo Albrizzi-Capello.

“Hey, I’m Franka, a creative soul with a diploma in design from Zagreb Faculty of Architecture. My journey has taken me through years of experience in design to becoming CEO and founder of Idearium Lab., a compact design studio where we take your ideas to reality. Beyond the world of design, I’m an art aficionado with a love for painting and music. My brush and my canvas are my expression tools where I let out all of my emotions, all in the collection of swipes. Speaking of music, I’m also in love with music. Piano is my expression tool as well. With any spare time left, I always play the piano”.

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Image courtesy of Franka Baranović

Luca Curci – Which subject are you working on?
Franka Baranović –
Currently, I’m delving into the exploration of subconscious thoughts and dreams on
an individual level, particularly my interpretation of the ‘invisible reality.’ Being naturally curious, I take pleasure in the entire process of investigating and bringing thoughts to life, transferring them onto canvas. In the process itself, adjustments in color scheme happen, as if the subconscious is determining its ‘new colorism,’ which is truly a beautiful feeling.

LC – How did you get to your current artistic practice?
FB –
From a young age, I’ve always been closely connected to the world of art. My mother was involved in painting, writing, acting etc. so that’s the world I’ve belonged to from the very beginning. It’s my nature. I understood early on that art is my path, so I enrolled in the design program at the Faculty of Architecture. After completing my studies, I worked as a furniture and interior designer. Now, I have my own studio for product design and interiors. I never abandoned painting, but since 2020, the pandemic has allowed me to focus on it. Since then, I’ve dedicated most of my time to building a series I call ‘Dreams.’ (“Snovi” on Croatian).

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Image courtesy of Franka Baranović

LC – How is being an artist nowadays?
FB –
I believe being an artist is easier today due to global connectivity through networks, the internet, and various platforms. The path is quicker, allowing you to present your art and ideas to a wider audience, a task that was more challenging and time-consuming in the past. Unfortunately, recognition for many artists used to come only after several years, and some were acknowledged only posthumously.

LC – Do visitors’ suggestions enrich yourself and your art?
FB –
Every reaction to a painting, especially those very positive ones, further stimulates creativity in every artist. After all, you never know where your ‘Muse’ will come from. 🙂

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Image courtesy of Franka Baranović

LC – Did your style change over the years? In which way?
FB –
II believe every artist goes through certain processes, often from figurative painting towards a more personal expression. I would call my journey from figurative art to neo-colourism.

LC – What is the message linked to the artwork you have shown in this event? How is it
connected to the theme of the entire exhibition?
FB –
The theme of the exhibition really struck a chord with me – an analysis of the relationship between the body and the fascinating universe of our consciousness. I’ve mentioned before that my paintings are dreams that come from the subconscious, so it’s essentially a dream transformed into reality. The message would be… to listen to your intuition, trust yourself, and believe in your feelings the most.

LC – We were attracted by your last artistic production, has the artwork presented been
created for the exhibition or as a part of preexisting works?
FB –
The paintings are part of a broader body of work in progress.

LC – Did you enjoy cooperating with us?
FB –
I truly enjoyed collaborating with you, especially with Mrs. Giulia Tassi, who was available and ready for any questions and information 24/7.

LC – What do you think about the organization of our event?
FB –
Venice is a work of art in itself… having the opportunity to present one’s art there is magical, and that’s precisely what you made possible for us. Thank you for that… it was wonderful.

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Image courtesy of Franka Baranović
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Image courtesy of Franka Baranović

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