Interview: Gerard Puxhe
Luca Curci talks with Gerard Puxhe during FRAGMENTED IDENTITIES, second appointments of BORDERS Art Fair 2020, at THE ROOM Contemporary Art Space.

Gerard Puxhe is an international award-winning Spanish London based designer. Throughout his career Gerard has worked on high-end projects internationally including London, Madrid, Marbella and Amsterdam, among others, and has also collaborated with different brands. He specializes in creating top-notch designs, that showcases his unique style and creativity. Gerard has a multi-disciplinary design background, working for almost 20 years in the design industry. He has developed projects in branding, graphic, digital, interior and yacht design. He worked for several design studios in Malaga (Spain) until 2006, when he co-founded Egho in Marbella (Spain), an architectural and design studio. In 2013 he moves to London and in 2017 he establishes Gerard Puxhe, his own studio brand. Gerard Puxhe aims to create distinctive designs and spaces that make people feel it’s part of their lifestyle, by creating disruptive designs for an urban casual tech lifestyle. The studio brand develops and produces its own home decor and furniture designs meanwhile developing commissioned interior design projects. His innovative work has given Gerard the honor of receiving several international awards and to exhibit at Milan Design Week and London Design Festival, as well as being published in specialized press.

Luca Curci – What is art for you?
Gerard Puxhe – It’s any kind of self expression that evokes feelings.

LC – What are you currently working on?
GP – I’m currently working on displaying my brand new home accessories collections (rugs, cushions, wallpapers) in pop-up shop windows and corners in stores.

LC – What is your creative process like?
GP – That depends on the project itself. Broadly speaking, I always think on the requirements of the design and then I think on an idea to create and evoke it.

LC -Did your style change over the years? In which way?
GP – Not really. I’ve always had a cutting-edge approach but it’s true that right now I try to do what I feel identified with.

LC -Which art themes do you pursue? What is your preferred subject, if there is any?
GP – Geometry has been the based on all my designs.

LC – What do you think about the concept of this festival? In which way did it inspire you?
GP – It’s great to see platforms like ITSLIQUID that promote artists and designers internationally, giving us the chance to exhibit.

LC – We were attracted by your last artistic production, has the artwork presented been created for the festival or as a part of preexisting works?
GP – It’s a mix of both. It’s based on a wallpaper design I did for one of my previous collections but it was created just for the exhibition.

LC – What do you think about ITSLIQUID Platform?
GP – I just can say good things about the platform. As I said before, the work, exhibitions and promotion it makes is great.

LC -Would you suggest a collaboration with us? What do you think about our services?
GP – Of course. All artists and designers are in different positions. In my case I’m an independent solo designer, just starting with my brand, so resources and budget are very limited. But if there’s a chance to collaborate with you somehow it would be great to.

LC – Do you think ITSLIQUID GROUP can represent an opportunity for artists?
GP – I believe it has the tools and structure to promote and launch any artist.