Interview: He Liu
Luca Curci talks with He Liu about her artistic journey.

He Liu is a visual designer, originally from China, she is currently based in Los Angeles. Her skill set encompasses a wide range of disciplines, including graphic design, UI/UX, marketing, and illustration. In addition to her design expertise, He Liu is also a skilled illustrator, often integrating this talent into her design projects. She is an active participant in art exhibitions, where she showcases her creativity and artistic sensibility. Beyond her professional pursuits, He Liu is an adventurous person who finds joy in travelling, cultural exploration, and forming new connections. Her life philosophy revolves around two principles: hard work and embracing life fully, eagerly taking on new challenges. With her versatile skills and creative mindset, He Liu is well-prepared to make a meaningful contribution to her clients, infusing fresh and culturally enriched perspectives into their brand’s visual endeavours.

Luca Curci – What is art for you?
He Liu – As a visual artist, art is the tool I rely on for my livelihood. It is both my profession and my passion. As an art enthusiast, art serves as a window through which I express my emotions, channel my creativity, and experience the world and life itself.

LC – Which artists have somehow influenced your work?
HL – One of the artists who has greatly influenced my work is Chen Youjian, a renowned visual artist and designer from China. He has a deep love for traditional Chinese culture, but his dedication and pride in his cultural heritage have not confined him to the traditional. Instead, he has masterfully blended Eastern and Western cultural elements in his design philosophy. This approach has deeply inspired me. I strive to create commercially valuable works while maintaining my unique style. Through my designs, I hope to present a new and distinct perspective on Eastern aesthetics to the world.

LC – Where do you find your inspiration?
HL – The internet is currently the most convenient source of inspiration for me. Beyond that, I seek inspiration from various forms of artistic expression, such as music, dance, film, and literature. I also love to travel, as cultural exchanges often spark unique creative ideas. Connecting with nature is another great way for me to find inspiration.

LC – How do you choose your subjects? Is it a reasoned or an instinctive process?
HL – I don’t seem to struggle with choosing my subjects – it’s perhaps an instinctive process for me. From a young age, I received a comprehensive art education, which has helped me identify my preferences and shape the direction of my future work.

LC – How did you get into photography? Do you remember why you took your first professional photo?
HL – I took my first professional photo while studying at university. As a visual artist, photography is an essential course for developing a strong sense of aesthetics.

LC – How is being an artist nowadays?
HL – Nowadays, artists have access to unprecedented information, opportunities, and inclusivity, making it a great environment for creativity. However, the expectations for artists have also become more diverse. To be a commercially successful artist today, it’s essential to constantly innovate while embracing and learning from a variety of ideas and forms.

LC – How much has the city/country in which you grew up/born affected your work as an artist?
HL – I grew up in China, studied and worked in the United States, lived in Australia for a year, and have travelled through Europe and Southeast Asia. I believe every city and country I’ve experienced has influenced my work in subtle ways. Depending on the needs of each project, I selectively incorporate the local artistic aesthetics to create works that resonate more with the local market.

LC – According to you, what makes a good photo? Which details do you focus on?
HL – Photography is a way of capturing moments in time, so I focus on documenting moments that resonate with the viewer, evoking an emotional connection.

LC – Do you think ITSLIQUID GROUP can represent an opportunity for artists?
HL – Absolutely, I believe ITSLIQUID Group offers an excellent opportunity for artists. Their platform provides a highly inclusive and accessible space for showcasing work, with a focus on international exposure. I appreciate that ITSLIQUID Group fosters a community of diverse creators, and for artists like myself, it’s a valuable way to present our work on a global stage.

LC – What is your idea about ITSLIQUID GROUP?
HL – My perception of this organization is highly positive. I believe they possess mature and professional organizational skills along with exceptional problem-solving abilities. Throughout my application process to participate in the exhibition, the organization promptly and effectively responded to and resolved my inquiries, which left me very satisfied. Their capability in curating and managing exhibitions showcases a high level of professionalism, providing artists with a premium platform for showcasing their work. Throughout our collaboration, I noticed their attention to detail, focus on artists’ needs, and excellent organizational skills ensuring the smooth execution of the exhibition. Overall, I am highly content with the operational approach of this organization and its support for artists. Their efficient communication and adeptness in addressing concerns made the entire collaboration process seamless, leaving me eagerly anticipating future collaborations with them.