Interviews | October 7, 2022 |

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Image courtesy of KAFT

Interview: Kaft
Luca Curci talks with KAFT during the LONDON CONTEMPORARY 2022 – 4TH EDITION, at THE LINE Contemporary Art Space.

KAFT is a design brand that tells stories in wearable forms. Reinterpreted forms are the brand’s canvas. KAFT loves to share this canvas with collaborations with different artists and has worked with many great artists around the world such as Cinta Vidal, Monassi, Oscar Llorens, Johnson Tang in its design journey for over ten years. KAFT designs have reached 85 different countries so far and appeal to a passionate, art-loving audience who likes experiencing new things, dislikes the ordinary and focuses on how the objects in their lives make them feel.

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Image courtesy of KAFT

Luca Curci – What is art for you?
KAFT – We think that art is a search arising from individual concerns, a journey in which we seek the answers to the questions we ask about life. We see it as a free space where we express our thoughts, concerns, and perspectives. More importantly, it’s a form of communication. We keep in touch with people through our designs and form a kind of bond. 

LC – Which subject are you working on?
K – In 2022, we launched our designs with 3D video and sound compilations and released 7 different connected films. They all came together in one single movie. A Universe Within A Universe. We are currently thinking about 2023 designs and new product lines. We are searching for new and different forms of expression and areas of sharing-the thought of creating something new and different keeps on exiting us. We chase after thoughts and designs where we can encourage our creativity.  

LC – What is the most challenging part about creating your artworks?
K – It is important to be nourished by visual and aesthetic aspects, but we are in search of reflecting the underlying story in the best way possible. On the other hand, the ideation process covers perhaps the longest and most painful process. The more we can make sense of the design, the more it blends with life and finds its place. 

LC – How is being an artist nowadays?
K – We are in a time that requires artists to be aware of their surroundings and to be open with all their senses. The world is moving and evolving so fast and there are countless sources we can look up to. Considering these opportunities, you can say that it is a fortunate period, but we are also aware of the disadvantages of these opportunities. In other respects, fast consumption makes it difficult to be an artist and remain one. 

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Image courtesy of KAFT

LC – How do you feel when you see your work completed?
K – Producing a work does not progress straight like a linear line; even if they are finished in many respects, they continue to develop. Nothing is truly finished, we walk the same paths repeatedly and still arrive at different destinations. All our works are like a door half-open, they keep on exciting us in a corner. With that being said, that feeling at the end of work creates a hunger for the next one and the feeling it leaves behind is a reason for our existence.

LC – Do you think ITSLIQUID GROUP can represent an opportunity for artists?
K – Of course, it’s gratifying to see such an influential community. The participation of artists from all over the world in different exhibitions nourishes both them and the audience. ITSLIQUID GROUP offers a great opportunity for artists to increase their visibility.

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Image courtesy of KAFT

LC – What do you think about the organization of our event?
K – It was a joyful event, and we would like to thank everyone who contributed. We are very pleased to participate in such an event as an artist.

LC – Did you enjoy cooperating with us?
K – It was a spectacular experience working with you. We always felt supported and connected. Thanks for all your hard work and support.

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Image courtesy of KAFT
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Image courtesy of KAFT
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Image courtesy of KAFT
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Image courtesy of KAFT
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Image courtesy of KAFT

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