INTERVIEW: MARCO JACCONI | ITSLIQUID

INTERVIEW: MARCO JACCONI

Interviews | October 21, 2021 |

marcojacconi
Image courtesy of Marco Jacconi

Interview: Marco Jacconi
Luca Curci
talks with Marco Jacconi during CONTEMPORARY VENICE 2021 – THE SECRET GARDEN, at Misericordia Archives.

Marco Jacconi born in Bern, Switzerland, is a new media artist from Zurich with Italian and Moroccan roots. His complex compositions are based on surfaces and amorphous forms and the interplay of light and shadow. Before devoting himself exclusively to art, Jacconi worked many years as creative director in the graphic design area for well-known companies in the fields of beauty, luxury and fashion from home and abroad. In the 90s he was part of the Swiss Graphic Design and Digita Art avant-garde. At that time he was mainly concerned with progressive Graphic Design and Digital Art in the subcultural area. His work at that time were exhibited in the Kunsthalle Bern, alongside works by Ugo Rondinone and Sylvie Fleury. His latest artworks series “Shapes of the deep” were presented last year and this year at exhibitions in New York, Zurich, Milan, Shanghai, Athens, Venice, Singapore and São Paulo.

marcojacconi
Image courtesy of Marco Jacconi

Luca Curci – What is art for you?
Marco Jacconi
– For me, art is a bridge between the sensual and the non-sensual. The artist wants to shape the inner being, make it visible, audible. Art basically makes use of the sensuality of people. In architecture and sculpture, it creates visible and tangible monuments, in painting visible images, in theater and dance moving scenes, in poetry inner images (ideas) and in music audible sounds. But art does not stop at the sensual. It nourishes itself from the non-sensual (non-sensual, super-sensual), so it lives from thoughts, intuitions (inspirations), feelings and creates those in the viewer and listener. In this way it builds not only a bridge between the creator and the recipient, but also between the sensual and the non-sensual.

LC – What’s your background? What is the experience that has influenced your work the most?
MJ –
I was born and raised in Bern, Switzerland and work as an artist in Zurich. Before dedicating myself exclusively to art, I worked for many years as a creative director in the graphic design branch for well-known companies in the sectors of luxury, beauty, and fashion made in Switzerland and abroad. In the 90s, together with my former business partner of the Walhalla design agency Marco Simonetti, I was part of the Swiss Graphic Design and Digital Art Avantgarde. At that time, we were mainly focused on progressive graphic design and digital art in the subcultural area. Our work at that time was exhibited in the Kunsthalle Bern, next to works from Ugo Rondinone and Sylvie Fleury. I started making and exhibiting art in my 20s. In recent years, after some significant personal experiences, I felt the need to express myself in art again. Until today, I mainly focus on new media. A family member’s death a few years ago certainly had a decisive influence on my life and my work.

marcojacconi
Image courtesy of Marco Jacconi

LC – Where do you find your inspiration?
MJ –
I find my inspiration in different sources: from art, movies, design, architecture and nature. It might be the shape of a sports car or the color of a fish. Everything can inspire me. All these images and styles have an enigmatic effect on me, so that eventually I can come up with new ideas and visual approaches.

LC – How is being an artist nowadays?
MJ –
Being an artist is the same as ever and has radically changed at the same time. The use of social media has become part of everyday life and new artists rely on it. You have to be close to your audience. Once it were websites, now it’s social media, especially Instagram regarding visual arts. The pressure to be known and marketable has increased noticeably. So today an artist has to be increasingly professionalized and multivalent in his practice.

marcojacconi
Image courtesy of Marco Jacconi

LC – Did your style change over the years? In which way?
MJ –
The new works are still part of the “Shapes of the deep” series. However, they represent a natural artistic development that was triggered by a creative maturation process. My artworks are an expression of a certain attitude towards the present and a search for the future. On the formal level, the forms and structures of my works have become more permeable and playful. This is an expression of my current curiosity and love of experimentation – a striving for new shores.

LC – What do you think about the concept of this festival? How did it inspire you?
MJ –
This festival is an opportunity to exchange new ideas and to increase and develop the dialogue between artists, collectors, art critics, journalists and art lovers. It’s a choice to make contemporary art accessible to all. To meet all the different artists is exciting.

marcojacconi
Image courtesy of Marco Jacconi

LC – In which way the artwork presented in our exhibition is connected with the festival’s theme?
MJ –
I presented my artwork “Catharsis”. The term itself originates from the Greek idea of katharsis meaning “purification” or “cleansing.” Catharsis involves both a powerful emotional and a cognitive component. The fire I have created is meant to demonstrate this in a dramatic way. I think this work corresponds to the topic of mixing identities which examines the fascinating universe of our consciousness.

LC – Do you think ITSLIQUID GROUP can represent an opportunity for artists?
MJ –
I think artists can benefit from Itsliquid Group by promoting their level of awareness and establishing new contacts.

marcojacconi
Image courtesy of Marco Jacconi

LC – Did you enjoy cooperating with us?
MJ –
The cooperation has been professional, straightforward, and very friendly. I have been always well-advised.

LC – What do you think about ITSLIQUID Platform?
MJ –
This festival is an interesting platform for artists aiming at establishing new contacts. It offers the possibility to expand one’s network and to gain experience.

marcojacconi
Image courtesy of Marco Jacconi

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