INTERVIEW: SOUAD HADDAD | ITSLIQUID

INTERVIEW: SOUAD HADDAD

Interviews | December 29, 2023 |

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Image courtesy of Souad Haddad

Interview: Souad Haddad
Luca Curci talks with Souad Haddad during the 13th edition of CONTEMPORARY VENICE 2023, at Palazzo Albrizzi-Capello.

Souad Haddad is a Lebanese Artist holding a Bachelor’s degree in Business Management and a Diploma in Event Management and Innovative Marketing. She has an extensive and diversified banking experience with a focus on Wealth Management and Capital Markets activities. She currently holds a managerial role in a renowned bank. “My career as a banker supplemented my passion for painting.” She believes that the act of painting is a therapy for the mind and soul; it creates a flow effect between the artist and the artwork. Souad is a self-taught artist. She started her art journey, in 2008 in Dubai, with mixed media and acrylic paintings on canvas and wood, painting cloth hangers, trays, mirrors, photo frames, boxes, tables and cabinets. Eventually, she shifted her focus to modern acrylic paintings on canvas experimenting with different techniques to achieve the desired effect.

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Image courtesy of Souad Haddad

Luca Curci – Which subject are you working on? 
Souad Haddad –
I love painting flowers and women. I call my work “feminine” paintings. 

LC – How did you get to your current artistic practice? 
SH –
I started painting acrylic and mixed media on wood (tables, cabinets, trays, cloth hangers…etc) before slightly shifting to acrylic on canvas experiencing different techniques to achieve the desired effect. The impasto technique is my favourite. Using this technique I create rough and soft textures and nice colors combinations. 

LC – What are the three hashtags essential to define your poetics that you could not give up?
SH –
#life #love #empowerment

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Image courtesy of Souad Haddad

LC – Where do you find your inspiration?
SH –
I get inspired by life in general and from the different events of life. I am also inspired by nature which represents life. The flowers represent strength and delicacy just like the women are. 

LC – What is the most challenging part about creating your artworks?
SH –
Impasto technique is a challenging technique since I work directly on the canvas without prior drawings or sketching and I mix the colors on the canvas itself. Also, it is challenging since it is textured and I do not use any medium to thicken the acrylic. 

LC – What do you think about the concept of this exhibition? How did it inspire you?
SH –
The exhibition is about modern and creative art which is exactly what I paint. 

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Image courtesy of Souad Haddad

LC – What is the message linked to the artwork you have shown in this event? How is it connected to the theme of the entire exhibition?
SH –
In all my paintings I convey a message of life celebration and gratefulness. In particular, in the paintings I showed in Rome, I represent Life in its soft and rough sides. For those shown in Venice and in London, I represent spring and how there is always a “spring season” in all our life events even after the darkest ones. 

LC – Did you enjoy cooperating with us? 
SH –
I enjoyed working with Itsliquid group. They are a team of creative and professional people who genuinely appreciate all forms of art. 

LC – What do you think about ITSLIQUID Platform?
SH –
The platform is a very professional way to be part of the international art market.

LC – What do you think about the organization of our event?
SH –
The events are very professionally organised and have high traffic.

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Image courtesy of Souad Haddad

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