Print designer Iwa Herdensjö | ITSLIQUID

Print designer Iwa Herdensjö

Fashion | October 25, 2013 |

Iwa Herdensjö Iwa Herdensjö, hans fru – Video still from “Wait is all we do”

Print designer Iwa Herdensjö

Iwa Herdensjö is a Stockholm-based artist, print designer and choreographer. She started and runs a tango club called KLUBB dekadent at Södra Teatern, Stockholm. “If I tell I dance tango, I am convinced that most people refer to something completely different than what I do. For me, tango is much more about humor than melancholy. I think it has a lot to do with who you are and what you choose to express with dance.”

Iwa Herdensjö Iwa Herdensjö, hans fru

With a background in the dance world, Iwa became interested in the concept of productions in general, and brought her best expressions and ideas to the open and flexible art scene. She graduated in 2012 in textile at Konstfack University College of Arts, Crafts and Design. She likes works where textile becomes choreographic: textile and choreography give each other power where body, structure and rhythm are some of many common denominators. It happens in a mix between the digital and the analog.

Iwa Herdensjö Iwa Herdensjö, Singapore Sling

Rhythm and patterns have interested me for a long time. Dramaturgy – where things are placed in order to experience them in a certain way – is a really important rhythmic and indipendent element. The construction of a song, a film, a pattern or the experiences of any day. Factors as tempo, order, emphasis, pause and repetition will be significant to what we shall feel. What has to happen and at what place and for how long – to still be interesting? The rhythm is natural and always with us, for example just by our walking, step by step. I think rhythm affects us strongly in what we feel by its repetition. At the same time it is important that a tension or a surprise breaks in to make us appreciate it. It becomes interesting when we can find the new and unexpected. An irregular in the regular. I am fascinated in how we choose to focus our attention. What makes us being caught or lost in something? To become present in what is now, and at the same time absent from everything else happening at the same moment?”

Iwa Herdensjö Iwa Herdensjö, Paris

“For me, patterns are repetitions to place towards something that maybe never returns. To link and to see connections in structures that are otherwise difficult to understand. A habitual behavior. Automatically. A sunrise and a dance. We recognize and know what’s coming, since patterns repeat. Again and again and again. The funniest challenge in creating patterns is to get the static repeated be experienced as dynamic. To find attraction and tension in the composition, even though we know exactly what to expect from the next meter of fabric or following seconds of choreography.”

more. http://iwas.se/

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