IZIPIZI | ITSLIQUID

IZIPIZI

Fashion | March 25, 2019 |

IZIPIZIImage courtesy of IZIPIZI

IZIPIZI

IZIPIZI it’s everyday glasses that put a smile on your face colorful collections, no limit to your taste classics reinvented, designed to fit for reading and for screens for the sun and just for fun all made easy, for you, me, everybody it’s IZIPIZI.

IZIPIZI is the brainchild of three long-time friends: Charles Brun, Xavier Aguera and Quentin Couturier. The three millennials grew up in Lyon, where they attended high school together. Having gone on to complete business school, they all shared a common ambition: to launch a joint business venture. It was 2010 and they were 24 years old. The inspiration came in the form of their long-sighted parents’ repeated refrain: “Can I borrow your eyes?” thus were born their glasses on a stick, inspired by the upright counter pens found in banks. Like magnifying glasses, the creation was an easy-to-use, everyday object with a minimalist design. It was an immediate success. They dubbed the product “See Up” while their first clients were banks – Société Générale in particular – more and more private customers began asking for a home-use version of the product.

IZIPIZIImage courtesy of IZIPIZI

This led to the launch of two new collections: See Home, a revisited version of See Up for at-home use; and See Magnet, a magnetized version that can be affixed to one’s refrigerator. At that time, the two collections were sold under the company name See Concept. It was time to start thinking bigger and further – globally. In 2013 the trio developed a line of reading glasses that was a sleek reimagining of the spare reading specs for sale in pharmacies. A line of sunglasses and reading sunglasses followed. Boasting clean, simple frames and high quality at an affordable price, the line was sold over an ultra-exclusive distribution network.

IZIPIZIImage courtesy of IZIPIZI

After 7 years of experience, IZIPIZI opened its first Parisian flagship store in the summer 2017! Situated in the heart of the Marais district, the 35m2 space brings together all of the adult and children collections – from the READING to the SUN not to mention the SUN GLACIER, but also the SUN NAUTIC – and will evolve throughout the seasons, reflecting the universe of the brand: fresh, dynamic and colourful codes for a clear and easy to read offering.

IZIPIZIImage courtesy of IZIPIZI

The storefront and wooden floor, which are typical of the Marais area, are harmonized with the neon and nude colors of IZIPIZI. The brand’s key materials have been carried through our store design; the felt of the pouch displayed on the walls, and the colors of our furniture refer to the dark wooden colors of the displays. The packaging becomes emblematic of the brand, shown either as a flag outside the storefront and larger at checkout. An own-name store that compliments a commercial landscape that is mainly made up of the most beautiful concept stores in the world, covering more than 65 countries.

IZIPIZIImage courtesy of IZIPIZI

We believe that beauty should be accessible to all. Since first arriving on the scene in 2010, IZIPIZI has been breaking the mold with its range of colorful fashion glasses with a unique rubber feel and supple, flexible frame, perfect for every age and every occasion. These high-quality glasses have been picked up by some of the most iconic stores in the world, including: Le Bon Marché and Merci in Paris, Harrods and Selfridges in London, the MoMA, Dover Street Market and Bloomingdale’s in New York, and Isetan in Tokyo. Delivered in IZIPIZI‘s distinct signature packaging (a hard outer case with a soft felt case inside), these glasses have become a veritable must-have, as chic as they are affordable.

more. www.izipizi.com

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