JA by Jelena Aleksic
Jelena Aleksic graduated in 2011 from the University of Zagreb’s Faculty of Textile and Technology, with a master’s degree in Engineering Textiles and Fashion Design. Whilst studying she won the Best Young Designer award at Zagreb Fashion Week with her capsule women’s wear collection. Furthermore, her graduation menswear collection won her the award for Best Young Designer at the Fashion Incubator Portanova competition in Croatia.
Since graduating, Jelena has been designing both women’s and men’s collections, as well as shoes and jewelry under her own label, JA by Jelena Aleksic. The brand aesthetic is focused on constructed and deconstructed design, working and playing with the asymmetry of the fragments that make up the clothes. Underlining the designs are simple shapes with minimal cuts, materials and colours.
JA by Jelena Aleksic presents a new collection, Plicate in the knot
Jelena’s creativity comes from drawing and looking for new ideas of lines on a woman’s or men’s body.
Her new collection called Plicate in the knot/Spring-Summer 2023 was all about pleating materials used to obtain a variety of asymmetric lines. The whole look, from head-to-toe accessories and footwear, complements and intrigues with its design. The volume of different materials is very light and the firm fall gives diversity to each piece in her new collection. Especially the way of stitching which is done exactly on the places of the body, more precisely on the upper clothing parts in combined with the ability to slip on and adapt to the body.
High waist asymmetry bell shapes and lacing make the idea on the lower garments. From light viscous fabric and heavier American satin, asymmetrical cuts, matte and shiny, it is wearable at different events. Jelena also made two pairs of shoes for her new collection, green with red interior and completely red with thin straps and binding they additionally highlight the details of the collection. This time she also presented a new piece in her collection, earrings made in a logo look that was created by merging letters, and initials, into one another.