JENNE is a designer’s fashion brand for women born in Japan in October 2019. We specialize in designs that are simple but make you look more beautiful, regardless of age or fashion trend. We have many fans not only in Japan but also throughout the world because of our commitment to “Omotenashi” (hospitality) by focusing on customer service at our online store and at our physical store in Tokyo, Japan.
Silhouette looks more beautiful
Not tied to fashion trends or seasonal themes
Never gets old with age
Elegant enough to make people ask, “Where do you get your clothes?”
Price and Quality
High quality but priced to be considerate of customers’ needs
Pricing that makes people feel “happy with this quality at this price
Easy to find and remember locations
Areas where the brand is represented
Our brand was born in October 2019 and the online store was opened in Japan at the same time. We achieved sales of 130K USD in the month of opening. In June 2021, we opened a new online store for global customers, and then in August 2021, we opened a physical store in Tokyo, achieving sales of 955K USD in September, two years after the opening.
Comment from designer YUKA
I was into clothes from a very early age and I was a child who consistently asked for clothes, not toys. When I could not find the clothes I love, I visited fabric stores, bought fabrics I liked with my limited allowance, and sewed skirts on my grandmother’s sewing machine, enjoying the original goodness. From childhood to adulthood, I have lived my life by putting all my passion and money into fashion. JENNE was born out of the desire to “wear the clothes you really want to wear every day,” rather than “wear them because they are trendy”. Clothing that is not bound by fashion trends is not tied to age, and if worn by a person in his or her 20s, it will create a wonderful 20s-style atmosphere. I believe that if worn by people in their 40s and 50s, they will give off a really elegant vibe. I myself want to wear it even when I am in my 60s. I would like to be a brand that dignified and sophisticated women will love for many years to come. If you are not bound by fashion trends, the freedom of fashion goes as far as it will go. I would like everyone to feel the wonder of such clothing.