JTI Headquarters by SOM | ITSLIQUID

JTI Headquarters by SOM

Architecture | July 22, 2016 |

JTI Headquarters by SOMImage courtesy of SOM

JTI Headquarters by SOM

Surrounded by parkland and built on a former industrial site, the new JTI Headquarters is located in a Geneva district that is home to prestigious international organizations. The design, which ranks among the most sustainable buildings in Europe, consolidates four existing JTI premises within a single landmark building and demonstrates SOM’s commitment to integrate design, sustainability, and innovative workplace solutions.

 

JTI Headquarters by SOMImage courtesy of SOM

 

The architecture draws references not only from its immediate context, but also from Lake Geneva and the Alps, establishing a strong identity amid its illustrious neighbors while responding sensitively to the surrounding low-rise environment. The building’s opposing corners are elevated, which creates permeability through the site, opening it up to the local neighborhood and facilitating direct pedestrian connections to a transportation hub. The design team identified three spatial typologies – landscape, social amenities, and dedicated workspace – to govern the way that employees and visitors experience the building.

 

JTI Headquarters by SOMImage courtesy of SOM

 

A ‘Continuous Landscape‘ concept integrates these three spatial types by creating a seamless experience that weaves through the building, connecting a variety of spaces. These include open plan offices, 66 meeting rooms, 31 collaborative work areas, and 23 coffee points, along with a business center, auditorium, fitness center and deli, plus two roof terraces and several social spaces. This pathway is distinguished by a series of art installations by conceptual artist Liam Gillick, a color palette of marble and gray tones, and furniture made of regionally-sourced materials

 

more. som.com

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


Moving to Mars

Design | November 14, 2019

Following its blockbuster exhibition Stanley Kubrick, the Design Museum invites you to travel to Mars without leaving London - in a multi-sensory adventure for all ages. Read more


Vertical City

Architecture | November 12, 2019

Architecture firm Luca Curci Architects presents Vertical City, a project proposal for a vertical city-building of 25,000 people settled in the water. A number of renewable energy resources, such as wind, water turbines and solar panels are also incorporated. Energy storage solutions. Water desalination. Food production and farming integrated and follow a zero-waste policy. Healthier life-style. No suburbs. Less poverty oriented. Read more


CALL FOR ARTISTS: ALCHEMIC BODY…

Calls | November 12, 2019

ITSLIQUID Group is selecting all interesting photography, painting, installation/sculpture, video art and performance art works to include in the next exhibition: ALCHEMIC BODY | FIRE . AIR . WATER . EARTH 2019, International photography, painting, installation, video-art and performance art festival, that will be held in London, at The Line London from December 20, 2019 to January 31, 2020. Read more


Marisa Merz. Geometrie sconnesse palpiti…

Art | October 30, 2019

From the 22nd of September to the 12th of January 2020 the Collezione Giancarlo e Danna Olgiati is presenting the exhibition titled Marisa Merz. Geometrie sconnesse palpiti geometrici [Marisa Merz. Disconnected Geometries Geometrical Pulsations] dedicated to Marisa Merz (Turin, 1926-2019), the only female exponent of the Arte Povera group and one of the most outstanding protagonists of the 1960s Italian art scene. A selection of her most iconic works accentuates a recurrent theme in the artist's work: her research treating the face and especially the human figure. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!