KARL LAGERFELD X AMBER VALLETTA
SPRING SUMMER 2021 CAPSULE COLLECTION

PARIS, FRANCE (April, 2021) – KARL LAGERFELD is pleased to announce its collaboration with supermodel, actress and activist Amber Valletta, to co-develop an eco-friendly accessories collection for the Spring 2021 season. The conscious designs – including a special-edition K/Kushion bag – are crafted with innovative, socially sustainable materials sourced with minimal ecological impact, with styles ranging from €49 – €395. The KARL LAGERFELD X Amber Valletta designs will launch on April 8, 2021 exclusively on KARL.COM and Zalando, plus at KARL LAGERFELD stores worldwide on April 9, 2021.

“To see it all coming to life is a great achievement and honour. I am convinced that Karl would have loved it.” said Amber Valletta. “I love being able to continue his legacy – chic, bold and innovative! It was exciting to see how thoroughly the KARL LAGERFELD brand is researching sustainable practices and materials. They continue to impress me with their knowledge and commitment to design, and producing in a new and conscious way.”

The K/Kushion was inspired by a tailor-made cushion that Karl Lagerfeld carried on his worldly travels; few people knew about the cushion, which he had kept since his childhood, and over time it became weathered and worn. Mimicking this silhouette, the K/Kushion bag has a voluminous effect and is pillowy soft to touch.

The KARL LAGERFELD X Amber Valletta edition of the K/Kushion will be available in two eco-friendly material options. The first is crafted from a vegan cactus leather which is an environmentally sustainable and recyclable material. Engineered by Desserto in Mexico, it has a plant-based, organic carbon content that’s made with huge water savings as no irrigation is required. It’s also cultivated with no chemicals like herbicides or pesticides. The bags are colored with organic pigments; the green option has a pleated finish, while the black options are available with either a pleated finish or a sleek, seamless exterior.

The second K/Kushion style is made from a 90% recycled cotton in a neutral sandy hue. The fabric has been certified by the Global Recycle Standard (GRS), an organization that sets requirements for third-party accreditation of recycled content. The bag is finished with a signature stitching effect in a quilted pattern, and a decorative cord detail that’s also made from GRS-certified recycled cotton.

The profits generated from the sale of the KARL LAGERFELD X Amber Valletta K/Kushion bag will be used to make an independent donation to The Ocean Cleanup non-profit organization, a charity which aims to rid the world’s oceans of plastic. The charity’s goals in ocean protection align with one of the three pillars of the Fashion Pact, which KARL LAGERFELD signed in 2019 as part of its continued efforts to reduce its environmental impact.

“This collaboration shows that we don’t have to sacrifice great style to make responsibly made fashion.” said Amber Valletta. The eleven-piece capsule collection also features a range of essential small accessories selected by Valletta, including a reusable water bottle, zip wallet, card holder, face mask, and washbag.

The KARL LAGERFELD X Amber Valletta collaboration will launch on April 8, 2021 exclusively on KARL.COM and Zalando, plus at KARL LAGERFELD stores worldwide on April 9, 2021. A second sustainable collaboration will expand to include both accessories and ready-to-wear styles for the Spring Summer 2022 collection.

more. www.karl.com