less is more projects – mind the gap | ITSLIQUID

less is more projects – mind the gap

Art | October 8, 2010 |

LESS IS MORE PROJECTS – Mind the Gap

Chic Art Fair
Dates
: October 22 – 25, 2010
Vernissage-professionnal preview : Octobre 21, 2010
Location : Cité du Design – 34, quai d’Austerlitz – Paris 13

For Chic Art Fair, Less is More Projects presents a group show that pays homage to what Brian O’Doherty called “this unshadowed, white, clean, artificial, space devoted to the technology of esthetics” in his essay Notes on the gallery space, published in Artforum in 1976.

Is the white cube still reactionary ?
“Some of the sanctity of the church, the formality of the courtroom, the mystique of the experimental laboratory joins with chic design to produce a unique chamber of esthetics.”

“A gallery is constructed along laws as rigorous as those for building a medieval church. The outside world must not come in [ … ]. Walls are painted white. The ceiling becomes the source of light [ … ]. The art is free, as the saying used to go, “to take on its own life.” The discreet desk may be the only piece of furniture.
In this context a standing ashtray becomes almost a sacred object, just as the firehose in a modern museum looks not like a firehose but an esthetic conundrum. [ … ] Unshadowed, white, clean, artificial, the [ gallery ] space is devoted to the technology of esthetics.”

Brian O’Doherty, Inside the White Cube: The Ideology of the Gallery Space, University of California Press, 2000.

Artists
Phil Ashcroft, Michel Boubon, Alberto Brusamolino, Paolo Giardi, Marc Antoine Léval,Landon Metz, James Moss, Guillaume Paris and RYCA.

About Less is More Projects
Less is More Projects is an office space, a future looking glass door, a form of intervention, initiated at the end of 2009 and run by artists Alberto Brusamolino and Michel Boubon with the worthy collaboration of an old friend, artist and shadow consultant Paolo Giardi.

Without a permanent physical space and based in Paris, Less is More Projects is not representing any artist but creates exhibitions and situations out of the walls of its office. The event appears and disappears, it’s everywhere and nowhere at the same time. We would like to suggest a new approach of art production, presentation and consumption, another way to do and to show.

First stage of this adventure was the launch of Less is More Projects at Slick 09 Art Fair in Paris with “Wish You Were Here” as the inaugural exhibition. December 2009, Less is More Projects launched the editions section presenting its first limited edition prints by artist Paolo Giardi.

For Chic Dessin 2010, Less is More Projects presented “The Collection of the late Mister X, or the advantages of being a collector”. Alongside the interior decoration and furniture, the selected artworks transformed the space into a domestic ambience; a room in the appartment of the mysterious collector, Mister X. Visitors were invited to share, to learn and to see the privacy of collecting through the eyes of a collector.

From May 2010, “I Like Your Work” is year long programme of one work, one artist, small scale curated exhibitions presented every two months as an event both online and in our office space.

Less is More Projects continues to develop exhibition projects and events with international artists, trying to find a specific space for each project.

Info: www.lessismoreprojects.com

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


Feedback release: THE EXTENDED BODY…

Events | August 7, 2020

ITSLIQUID Group, in collaboration with YMX Arts and Mercato Metropolitano, is proud to share the great results of THE EXTENDED BODY - MIXING CULTURES. The exhibition was held in London, at THE LINE Contemporary Art Space from March 19 to August 07, 2020. Read more


TOGETHER FOR THE PEGGY GUGGENHEIM…

Art | August 7, 2020

The Venetian museum launches Together for the PGC, a fundraising campaign to guarantee daily operations and the continuity of the free educational programs that are at the heart of its mission. "I dedicated myself to my collection. A collection means hard work. It was what I wanted to do and I made it my life's work. I am not an art collector. I am a museum." Peggy Guggenheim, "Peggy Guggenheim and Her Friends" Read more


STARS: SIX CONTEMPORARY ARTISTS FROM…

Art | August 4, 2020

The Mori Art Museum, Tokyo, is proud to present STARS: Six Contemporary Artists from Japan to the World from Friday, July 31, 2020, to Sunday, January 3, 2021. The decades of postwar economic growth were punctuated in Japan by a series of national events including the Olympics and World Expo, as the country began to turn its gaze outward once more. In the contemporary art world, the period was characterized by debates on decolonization and multiculturalism, and the proliferation of new contemporary art settings, such as biennials and art fairs. Read more


CALL FOR ARTISTS: CANVAS |…

Calls | July 29, 2020

CANVAS is an International Art Fair that will present collective and solo projects by leading and emerging international artists. ITSLIQUID Group, with an experience of more than 250 art exhibitions all around the world and twelve editions of international fairs, is proud to announce the debut of CANVAS - International Art Fair that will represent a forum for direct exchange of ideas and contacts between collectors, artists, photographers, designers and art professionals, featuring paintings, sculptures, photography art, installations, video art and live performance. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!