Design | October 10, 2022 |

Little Stories Concept 001
Image courtesy of Daniel Rueda

Little Stories by Clap Studio
Location: Valencia, Spain
Status: Completed

Once two partners came to Clap Studio with the desire to create Little Stories, a shoes concept store exclusively for children, they decided to create an experience for little ones. The partners had a clear name for the project “Little Stories”, so they started by creating a strong corporate identity to create an interior in accordance with it. After several workshops with the client, they came up with three key points that reflected the essence of Little Stories: game, simplicity and adaptability.

Image courtesy of Daniel Rueda

For the creation of the corporate image they chose a friendly and simple sans-serif typography. The corporate image was completed with a system of lines that helps to represent, articulate and express brand identity in different formats.

Little Stories Concept 003
Image courtesy of Daniel Rueda

Once the identity and corporate image of Little Stories had been defined, we started the creation of the concept Store. CLAP’s goal was to create an experience for little ones. Every detail is designed to encourage imagination and play but at the same time, highlight the products on display.

Little Stories Concept 004
Image courtesy of Daniel Rueda

The interior of 70 square meters is an open space with large windows that make the interior feel like an enormous shopfront. The product exhibition is adaptable and allows a change of distribution thanks to the small movable stands on the floor and the magnetic metal plates on the walls.

Little Stories Concept 005
Image courtesy of Daniel Rueda

The corporate image of Little Stories accompanies the user from the exterior of the space to the interior, creating a constant game for the little ones and clearing the space for the products to be proudly showcased. Inside, the light points come from tubes that fall from the ceiling in order to illuminate the exposure and focus the client’s attention on the product.


Little Stories Concept 006
Image courtesy of Daniel Rueda
Little Stories Concept 007
Image courtesy of Daniel Rueda
Little Stories Concept 010
Image courtesy of Daniel Rueda
Little Stories Concept 008
Image courtesy of Daniel Rueda
Little Stories Concept 009
Image courtesy of Daniel Rueda

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