MAD Completes the Roca Beijing Gallery | ITSLIQUID

MAD Completes the Roca Beijing Gallery

Architecture | June 26, 2017 |

MAD ArchitectsImage courtesy of MAD Architects

MAD Completes the Roca Beijing Gallery
Beijing, 2017

 

MAD Architects has completed Roca’s Beijing Gallery in Dongzhimen, near the Beijing East Second Ring Road. The project consists of an unobstructed gallery space that opens up to its urban environment; behind double-height glazing, the interior walls of both of the gallery’s floors, finished with a screen of LEDs, become a new façade for the city.

 

MAD ArchitectsImage courtesy of MAD Architects

 

“I hope that the Roca Beijing Gallery can become a positive, vivid corner of the urban community, connecting people and city in the simplest way,” says Ma Yansong, MAD Architect‘s founding principal.

 

MAD ArchitectsImage courtesy of MAD Architects

 

The multimedia surface is intended to provide spectators accessible, vibrant glimpses into projected realities that challenge their senses and their rectilinear environments – creating an atmosphere that is a fluid mixture of light, movement, and people. The content of the screens, such as simulated depictions of people using the showrooms, seemingly unaware of their visitors or any observation, playfully connects the Roca Beijing Gallery’s internal spaces.

 

MAD ArchitectsImage courtesy of MAD Architects

 

An intentional ambiguity of “interior” and “exterior” is perceptible for those passing the gallery, resulting from the movement of nearby pedestrians and the silhouettes of those inside, a movement further distorted by the LED screens.

 

MAD ArchitectsImage courtesy of MAD Architects

 

The gallery also projects images of nature, simulating different weather conditions and seasons-such as the falling of rain, or the emulation of sunshine to address a smoggy day. Designed by art critic and curator Jérôme Sans, the installation changes with the passing of seconds, minutes, and days.

 

MAD ArchitectsImage courtesy of MAD Architects

 

In designing the sixth of Roca’s global galleries, MAD has joined a series of renowned designers, such as Zaha Hadid Architects and Charles Ferrater, who have designed galleries for Roca in the past.

 

more. www.i-mad.com

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


Vello Vinn: Interreflections

Art | July 3, 2020

The Kumu Art Museum hosts the exhibition Vello Vinn: Interreflections. The largest ever retrospective of the works of one of the most original Estonian graphic artists showcases the versatility and integrity of his oeuvre, displaying the imaginative imagery in Vinn’s prints, bookplates, illustrations and poster designs. The exhibition includes works by six younger artists who interact with Vello Vinn’s oeuvre through the means contemporary art. Read more


CALL FOR ARTISTS: CANVAS |…

Calls | June 30, 2020

CANVAS is an International Art Fair that will present collective and solo projects by leading and emerging international artists. ITSLIQUID Group, with an experience of more than 250 art exhibitions all around the world and twelve editions of international fairs, is proud to announce the debut of CANVAS - International Art Fair that will represent a forum for direct exchange of ideas and contacts between collectors, artists, photographers, designers and art professionals, featuring paintings, sculptures, photography art, installations, video art and live performance. Read more


COVID-19 Protection Concept UK

Uncategorized | June 23, 2020

The health and safety of our staff and visitors are of predominant importance to ITSLIQUID Group. This Protection Concept governs how we intend to operate after Italy's lockdown has ended, the rules that will be applied inside the exhibition spaces and how these will be implemented in practice. Read more


CALL FOR ARTISTS: VENICE INTERNATIONAL…

Calls | June 10, 2020

Venice International Art Fair is a contemporary art fair that presents collective and solo projects by leading and emerging international artists. Founded in 2001 by ITSLIQUID Group the 12th edition will represent a forum for direct exchange of ideas and contacts between collectors, artists, photographers, designers and art professionals. The art fair features paintings, sculptures, photography art, installations, video art and live performance. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!