MAD Completes the Roca Beijing Gallery | ITSLIQUID

MAD Completes the Roca Beijing Gallery

Architecture | June 26, 2017 |

MAD ArchitectsImage courtesy of MAD Architects

MAD Completes the Roca Beijing Gallery
Beijing, 2017

 

MAD Architects has completed Roca’s Beijing Gallery in Dongzhimen, near the Beijing East Second Ring Road. The project consists of an unobstructed gallery space that opens up to its urban environment; behind double-height glazing, the interior walls of both of the gallery’s floors, finished with a screen of LEDs, become a new façade for the city.

 

MAD ArchitectsImage courtesy of MAD Architects

 

“I hope that the Roca Beijing Gallery can become a positive, vivid corner of the urban community, connecting people and city in the simplest way,” says Ma Yansong, MAD Architect‘s founding principal.

 

MAD ArchitectsImage courtesy of MAD Architects

 

The multimedia surface is intended to provide spectators accessible, vibrant glimpses into projected realities that challenge their senses and their rectilinear environments – creating an atmosphere that is a fluid mixture of light, movement, and people. The content of the screens, such as simulated depictions of people using the showrooms, seemingly unaware of their visitors or any observation, playfully connects the Roca Beijing Gallery’s internal spaces.

 

MAD ArchitectsImage courtesy of MAD Architects

 

An intentional ambiguity of “interior” and “exterior” is perceptible for those passing the gallery, resulting from the movement of nearby pedestrians and the silhouettes of those inside, a movement further distorted by the LED screens.

 

MAD ArchitectsImage courtesy of MAD Architects

 

The gallery also projects images of nature, simulating different weather conditions and seasons-such as the falling of rain, or the emulation of sunshine to address a smoggy day. Designed by art critic and curator Jérôme Sans, the installation changes with the passing of seconds, minutes, and days.

 

MAD ArchitectsImage courtesy of MAD Architects

 

In designing the sixth of Roca’s global galleries, MAD has joined a series of renowned designers, such as Zaha Hadid Architects and Charles Ferrater, who have designed galleries for Roca in the past.

 

more. www.i-mad.com

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


New Display for the Collections

Art | July 19, 2019

The Musée Yves Saint Laurent Paris exhibits a unique selection of approximately fifty haute couture designs throughout its entire exhibition space. Read more


London Design Festival

Design | July 11, 2019

London Design Festival returns to the capital for its 17th year this September 2019 with an inspiring programme of events and installations across the city. This year also marks 11 years with the V&A as a collaborating partner and the official Festival hub. During the Festival, the world's leading museum of art, design and performance will once again play host to a series of specially-commissioned projects by internationally-renowned designers. Read more


Basquiat’s “Defacement”: The Untold Story

Art | July 11, 2019

From June 21 to November 6, 2019, the Solomon R. Guggenheim Museum will present Basquiat's "Defacement": The Untold Story. This focused, thematic exhibition of work by Jean-Michel Basquiat (American, 1960-1988), supplemented with work by others of his generation, will explore a formative chapter in the artist's career through the lens of his identity and the role of cultural activism in New York City during the early 1980s. Read more


OPENING: ANIMA MUNDI FESTIVAL 2019…

Events | July 10, 2019

The Festival will run from May to November 2019, in the same period of the 58th Venice Art Biennale, “May you live in interesting times“, curated by Ralph Rugoff and organized by La Biennale di Venezia, chaired by Paolo Baratta, hosted at the Giardini and at the Arsenale venues. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!