MAISON DE HOE
Presence, Structure, and Occasionwear

MAISON DE HOE is a New York–based womenswear label founded by designer Hanwei Su, working at the intersection of occasionwear, structure, and cultural memory. The brand approaches fashion as a form of presence, where garments are designed for formal moments in which dressing becomes intentional and symbolic.

Focusing on evening, ceremonial, and milestone dressing, MAISON DE HOE emphasises disciplined construction, controlled silhouettes, and material integrity. Design decisions are guided by proportion and longevity rather than seasonal expression, resulting in garments that privilege form, balance, and enduring wearability.

Image courtesy of MAISON DE HOE

Image courtesy of MAISON DE HOE

Image courtesy of MAISON DE HOE

Presented at New York Fashion Week and Paris Fashion Week, MAISON DE HOE has been featured in international publications including Vogue, ELLE, Harper’s Bazaar, L’Officiel, GQ, Grazia, and Forbes. The brand’s work has appeared in significant cultural and broadcast contexts, including the 97th Academy Awards nominations announcement worn by Janet Yang, as well as national television programs.

As the label continues to evolve, MAISON DE HOE forms the conceptual foundation of its next chapter, HER.I – an exploration of identity, inheritance, and occasionwear defined through restraint and structure.

more. www.maisondehoe.com