MAISON&OBJET: FUTURE ON THE STAGE | ITSLIQUID

MAISON&OBJET: FUTURE ON THE STAGE

Design | January 7, 2024 |

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Image courtesy of Tosco Studio

Maison&Objet: Future On Stage
Paris Nord Villepinte Exhibition Centre
January 18-22, 2024

For the past two years, Future On Stage, Maison&Objet’s launching pad, that reveals French and international talents, has been rewarding remarkable young companies. Established within the past three years and operating in the design, decoration and lifestyle sectors, these recognised companies set the pace in innovation, business, and creativity. In each edition of the fair, three outstanding and highly creative young companies are given an exhibition space at the show, and benefit from enhanced visibility and support from market experts.

“To support young companies that are determined to make an impact today and tomorrow, the Future On Stage programme takes our forward-looking mission a step further in an evolving marketplace. Acting as an incubator, Maison&Objet accelerates the development of these remarkable young companies, these Digital Native Vertical Brands which have so much to offer, bringing real added value to retail buyers and architects wishing to assert their uniqueness with brands that will help them stand out.” Mélanie Leroy, Managing Director of SAFI.

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Image courtesy of Aspa Koulira

For the fourth time since its launch, the Future On Stage pavilion (running from 18 to 22 January 2024) will provide a podium of inspiration, dynamism and a booster for developing businesses.

“For this fourth edition, the number of applications tripled, and two of the three winners are international. The response has been truly exceptional! On our side, development has taken place on the business end of things. We take account of all elements of young businesses, and we place our trust in a team, as an investment fund would do. To ensure the brand can fulfil its potential and meet the demand its presence at the show will generate, we offer a real consultancy and support approach through our community of partners, designers, trend agencies and architects.” Mélanie Leroy, Managing Director of SAFI

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Image courtesy of Anga

For this new edition and as part of the TECH EDEN theme, marking the 30th anniversary of Maison&Objet, Future On Stage is consolidating the promise of a lasting alliance between creation, invention and sustainability.

Chaired by MÉLANIE LEROY, Managing Director of SAFI/Maison&Objet, the Future On Stage jury is made up of VINCENT GRÉGOIRE, Director of Consumer Trends & Insights at NellyRodi; PHILIPPE LEHR, Director of Sales and Development at Designerbox; FRANCK MILLOT, Director of Paris Design Week; FLORENCE DELAGE, Director of Sales at Le Bon Marché; CRISTIANO BENZONI, co-founder of Studio REV, and VINCENT ROMEO, founder of Blog Esprit Design and Director of Agence 14 September.

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Image courtesy of Tosco Studio

This exceptional jury distinguishes Anga (France), Bluecycle (Greece) and Tosco Studio (Portugal), three young companies with truly forward-looking approaches. Three projects point to an optimistic future, reconciling aesthetics and technology.

“The jury was very much unanimous in choosing these brilliant, disruptive and innovative projects. Each one offers forward-looking solutions combining technology, technique, craftsmanship and eco-design. Whether seen from the perspective of slow decor, sourcing raw materials, or the second life of a product, they all embrace the values of responsibility, not as a marketing tool, but as something self-evident. When examining the applications, we make sure that this holistic approach does not come at the expense of design or scalability. As you will see, our approach has paid off!” Mélanie Leroy, Managing Director of SAFI.

more. www.maison-objet.com

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Image courtesy of Aspa Koulira

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