MAIUM
DESIGNED FOR MOVEMENT

Maium is a fashion label rooted in urban movement. We make stylish raincoats with a strong focus on quality, functionality and durability. Our movement is committed to continuously searching for durable and sustainable alternatives in production techniques, fabrics and raw materials. Rainwear is, by definition, designed to protect us from the elements. Maium is our attempt to restore the link with nature and protect the elements from us.

We are here to defy the conventions and prove that function is style. Fashion designers are the new engineers, with an equal focus on aesthetics and quality. All products are designed for movement and are created for everyday wear. Our raincoats are fully waterproof and have zippers on each side to transform into a bike poncho. All our materials are certified under GRS, GOTS and OEKO-TEX(R) Standard 100 principles. Our raincoats are made from recycled plastic and are PFC free.

Our polybags are biodegradable. We use recycled, reused and reusable carton boxes. Even our lining and taping is made from recycled materials. None of our garments hold any animal products.

Two friends born in Amsterdam, inspired by years of wet commutes, set out to design rainwear that adapts to unpredictable weather conditions and a busy lifestyle. Maium is a product of its environment, with at least 130 days of rain every year, more than one third of the country being below sea level, and more bikes than people, we have a reputation for creating innovative ways to keep ourselves dry. Created by bad weather experts.

Foremost our raincoats should make you look insanely cool, and we focus on fashion stores first. We are in the mid-to-high-end range in the outerwear fashion scene. Sustainability is the base of our ethical values, and our focus is on fashion and quality. Our communication style is no nonsense, no sugar coating, no logos. We tell it how it is, stripped down to its core message. In Dutch hundreds of words and phrases exist to explain rain: MAIUM is one of them. It is a word from the “Bargoens” dialect that can mean rain, water and even canal – we have quite a few of those in Amsterdam.

more. www.maium.nl