MEMOS. ON FASHION IN THIS MILLENNIUM | ITSLIQUID

MEMOS. ON FASHION IN THIS MILLENNIUM

Fashion | August 6, 2020 |

memos_museopezzoli_milan_004
Image courtesy of Museo Poldi Pezzoli

MEMOS. ON FASHION IN THIS MILLENNIUM
Museo Poldi Pezzoli, Milan
February 02, 2020 – September 28, 2020

1985. Calvino died suddenly in September of the same year, but his wife Esther decided to publish what he had written for them. Thus the incisive and inclusive word Memos has been chosen as the title of the exhibition. Reading Calvino today raises a fundamental question: can fashion, given its nature as a cultural industry, as a system of communication, as a rich, hybrid and problematic territory, be considered a scientific and poetic practice, and therefore a naturally literary one? So the exhibition uses Calvino’s words as devices to reflect on what has changed and what has stayed the same in fashion. Memos also evokes the legendary typewritten notes Diana Vreeland used to make when she was editor of the American edition of Vogue.

memos_museopezzoli_milan_002
Image courtesy of Museo Poldi Pezzoli

Notes, intended for the editorial staff, that sum up the speed with which Vreeland’s imagination operated. Notes that functioned as mood boards made up of words. Thus Memos sets out to construct a ‘discourse on method,’ or rather a reflection on fashion curating and its ability to deal with the different products of that fashion: not just the objects, but also the images and the words. Reflecting on the practice of fashion curating, Maria Luisa Frisa has brought in Judith Clark in the role of ‘exhibition-maker‘ and Stefano Tonchi with a visual project. A discourse on method that also sees contributions from the writer Chiara Valerio and the film director Roberta Torre, who have been asked to give a voice to some of the materials on display. Authorial voices that describe the object from the perspective of their respective imaginations.

memos_museopezzoli_milan_003
Image courtesy of Museo Poldi Pezzoli

The exhibition is at once open work and scientific and poetic attitude, an exercise ‘of research and design, of discovery and invention’. The theatre for this exercise is the Museo Poldi Pezzoli: the house-museum on Via Manzoni, in the heart of the city of Milan, a stone’s throw from La Scala and close to the iconic locations of Milanese fashion, from Via Montenapoleone to Via Spiga. The house-museum originated in the second half of the 19th century as a container for the collection of its founder, Gian Giacomo Poldi Pezzoli. The museum has also been the venue for a series of exhibitions on fashion, such as 1922-1943: Vent’anni di moda italiana (1980) curated by Grazietta Butazzi, that treated fashion as a field of historical, critical and curatorial inquiry: thanks to the invaluable collaboration of the municipality of Milan’s collections of historical costumes and fashion housed in Palazzo Morando, the exhibition will include some of the clothing that was on display in 1980 in the show curated by Butazzi.

memos_museopezzoli_milan_001
Image courtesy of Museo Poldi Pezzoli

These considerations also played a part in the choice to re-establish the link between the spaces of the house-museum and fashion, through a critical reflection in the form of an exhibition. The selection of objects: the clothes, magazines and ephemera that are part of the stories told by fashion, and that help to organize the exhibition into a sequence of three-dimensional ‘memos’, include among other things clothes designed by GIORGIO ARMANI, J.W. ANDERSON for LOEWE, ARTHUR ARBESSER, DEMNA GVASALIA for BALENCIAGA, BOBOUTIC, RICCARDO TISCI for BURBERRY, KARL LAGERFELD for CHANEL, GABRIELE COLANGELO, MARIA GRAZIA CHIURI for DIOR, MARCO DE VINCENZO, FENDI, MARIA SOLE FERRAGAMO, PAUL ANDREW for SALVATORE FERRAGAMO, ALESSANDRO MICHELE for GUCCI, MAISON MARTIN MARGIELA, FRANCESCO RISSO for MARNI, NOIR for MONCLER GENIUS, MOSCHINO, MSGM, FAUSTO PUGLISI, PRADA, PIER PAOLO PICCIOLI for VALENTINO, GIAMBATTISTA VALLI, RANDOM IDENTITIES, VERSACE.

memos_museopezzoli_milan_005
Image courtesy of Museo Poldi Pezzoli

The catalogue has the dimension of that of the collection of the Poldi Pezzoli: it is made up of pictures of the clothes and other objects in the exhibition taken in the spaces of the museum by the Coppi Barbieri duo of photographers and texts by Maria Luisa Frisa, Judith Clark, Gabriele Monti and Stefano Tonchi that bring the references and the intentions of the Memos project into focus.
The image of Memos is designed by Alessandro Gori.Laboratorium.

more. www.museopoldipezzoli.it

memos_museopezzoli_milan_006
Image courtesy of Museo Poldi Pezzoli
memos_museopezzoli_milan_007
Image courtesy of Museo Poldi Pezzoli
memos_museopezzoli_milan_008
Image courtesy of Museo Poldi Pezzoli

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


FEATURED DESIGNER: Donna Karan

Fashion | November 23, 2020

Donna Karan, a pioneer. A woman designing for women. Modern woman-forward-thinking, confident, and self-assured-succeeding in the world, while pulling off the balancing act of life. Read more


YLUME

Fashion | November 22, 2020

Inspired from the light of South of France and specially Corsica, where the founder is born, YLUME is a brand of jewels (natural stones, gold plated and leather are used) and fragrances created with a famous perfumer in Grasse, the capital of fragrances in France. After spending 20 years in big cosmetic groups (L’Oréal, L’Occitane), the founder of the brand created YLUME in 2018, putting all her memories and passion for the south of France. Read more


Izmee

Design | November 10, 2020

IZMEE is the fashion world's response to the trend towards plastic-free products, as the steel water bottle has now become one of the new personal accessories for today's lifestyle. A true must-have object, the bottle is a cultural symbol for all those who have chosen a more sustainable philosophy of living. With its refined Made in Italy design (patent pending), IZMEE offers an exciting collection of products designed to provide a unique, distinctive expression of green&glamour style through the many creative combinations it makes possible. Read more


THE DUST COMPANY

Fashion | November 6, 2020

When we decided to create the DUST brand, we took on something that was more than a normal business. Our ten-year experience in working with leather, the craftsmanship that we put on our work, do not only contribute to making high-quality bags with an elegant design. We wanted more, we wanted to be part of the experience of those who choose our product. The beautiful poem by Bertolt Brecht that you read a part of above is the perfect summary of what we wanted. We wanted to create "happy objects" because they are used by you and reflect what you do with them once you have them. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!