MOVITRA MILANO
Italian handmade glasses

Milan, Italy – Milan eyewear label MOVITRA announces a new numbered Limited Edition in metal and titanium, featuring their one-of-a-kind high-performance patented rotation system. The series – produced in a limited batch of 300 pieces for each color available – is the first release in a prestigious new metal collection developed by the brand in the last 18 months.

“This is our most imaginative Limited Edition to date, offering the highest quality materials and a bold, luxury aesthetic that’s beautiful, individual, and intense. MOVITRA’s obsession with innovation is observed in every detail of the frame…” Giuseppe Pizzuto, Co-Founder, MOVITRA.

Utilizing the most advanced metals available in the market for the ultimate experience of performances and comfort, the Bruno and Aldo unisex sunglass styles have a unique and captivating character thanks to exceptional custom details throughout the construction. From the flat 3mm eye rim wire to temples milled exclusively from one solid piece, the elegant luxury aesthetic fuses with extraordinary technical finesse and style.

Replaceable soft leather temple-end plates, titanium nose pads with a snap-fit system, Torx screws, laser engravings, and monoblock hinges are just some of the custom details that lend these styles their impressive sensorial impact and functionality. The models also feature top-of-the-range ZEISS ® sun lenses for 100% UV protection and come in a choice of two elegant colors, rose gold or gunmetal with brushed finishing. The serial number is engraved on the inside of the temple.

Across its collections, MOVITRA rigorously starts from a functional need and arrives at the product by harmoniously combining the excellence of tradition and the courage of innovation, the two souls of Made in Italy. MOVITRA’s new Limited-Edition sunglasses are released in February 2022. The models come with superior packaging and accessories, including a hard case, a certificate with a limited edition serial number, a pair of screwdrivers with a custom 100% genuine leather soft case, and a ZEISS® warranty certificate.

ABOUT THE BRAND
MOVITRA (Milan) was founded in 2014 by three creative individuals and friends – Filippo Pagliacci, Giuseppe Pizzuto, and Diego Ponzetto – when an intuitive idea for a completely new eyewear design with a revolutionary closing mechanism came to fruition. The system, which allows the frames to rotate, causing the temples to overlap on both sides of the lenses, protects them from scratches and accidental impact. Patented for the first time in 2016, the smart, one-of-a-kind design concept generated immediate attention from the press and the general public, industry professionals, and consumers alike. Since its conception, the mechanism has evolved. Today it is an advanced laser welded system, with a reduced size and extraordinary versatility suited to all materials including metal and titanium.

MOVITRA eyewear conveys traditional, Italian style that is functional, and visually appealing – with luxurious artisan finesse and an astute and compelling focus on high-tech, smart design. The name MOVITRA comes from two Latin words: movere meaning “to move” and vitra meaning “glass”, reflecting the concepts of motion and transformation in the design of the glasses. The brand’s tagline – 2 souls. 1 brand – is the expression of the MOVITRA world, its originality, versatility, competitive advantage, and its unique 2-sided personality where advanced technology meets elegance and refinement. MOVITRA is based in Milan, Italy’s fashion capital and all its products are 100% made in Italy in the famous eyewear manufacturing districts of Varese and Belluno.

more. www.movitra.it