Naté Bova is a luxury hair salon stylist and creator of a botanical, deep conditioning hair masque; this is a cruelty free, sulfate free and vegan product designed to treat all hair types. For the last twenty-five years Naté has worked in luxury salons and spent time traveling the globe; she has encountered every hair texture and type while experimenting with a multitude of products on the market. Throughout her experiences, she found there was not a deep conditioner suited for all types of hair or one that treated the whole head from the scalp to the ends.
Determined to create a solution, she began her journey to develop a premium quality hair masque that was naturally derived. Her clay masque’s inception occurred during a trip to Mexico that changed her life. Just outside of Sayulita, there’s a mountain with clay deposits; she felt inclined to cover her whole body and also put some into hair. The days to follow and to her surprise, her hair felt softer and had more volume and movement than before. Feeling inspired, Naté recognized she discovered something. A lot of love and time went into developing this dynamic, yet simple formula which combines the nourishing qualities of aloe, mineral rich pacific kelp and growth stimulating kaolin clay; she is a believer of ‘less is more’ and that the best things come to us naturally.
This product is available for purchase in the United States via her website as well as on Bulletin , Pantastic and Amazon. For international sales outside of the US, her product is available via Wolf and Badger’s online shop. Notable highlights and collaborations include but are not limited to: participation in Unique Markets’ Online Pop-Up Shop, mentions from Half Hippy, I Am Thirty AF and Unique Markets, IGTV Live with fellow WOC entrepreneur and CEO of Un-Ruly and Yeluchi along with recent giveaway with ethical brand White Rhino Bags.