NEUBAU | ITSLIQUID

NEUBAU

Fashion | June 5, 2020 |

neubau
Image courtesy of neubau

NEUBAU
SUSTAINABILITY IN A CRISIS CONTEXT
neubau eyewear provides insights into successful sustainability strategy with Sustainability Guide

Austrian eyewear label neubau eyewear is responding to the current COVID-19 situation with agility and flexibility, primarily thanks to its local, innovative production strategy. Together with its parent company Silhouette, the young label has been pursuing a forward-looking business concept ever since it was established in 2016. Finding environmentally friendly solutions for its eco-conscious clientele has the utmost priority, with profit-based approaches taking a back seat to responsible business practices. To offer a comprehensive insight into its sustainable corporate strategy, at the beginning of April neubau eyewear published its Sustainability Guide featuring a transparent list of the measures that make up its sustainable foundations. First and foremost, neubau eyewear is proving that excellent eyewear design and an eco-friendly company philosophy can go hand in hand.

Video courtesy of neubau

Daniel Liktor, Global Brand Director of neubau eyewear, emphasized the importance of firmly establishing a sustainability strategy in a label’s foundations from the outset: “As part of neubau eyewear’s DNA, sustainability is not only a fundamental belief of ours, but in view of the current situation it has also shown itself to be the right direction for our concept. Producing locally in Austria is a real advantage as it means we can maintain full control ourselves, even under these difficult circumstances. This unexpected crisis highlights the pivotal role that a sustainability strategy plays for companies these days.” Daniel Liktor is also asking himself another question: “As a company that has consistently stood behind our production location in the middle of Europe, in Austria, we regularly ask ourselves the question of just how beneficial globalization is and what it is doing to our planet. In view of the current crisis, we are one step ahead in that respect.”

neubau
Image courtesy of neubau

Forming the basis of neubau eyewear’s sustainable strategy are central quality criteria like the use of sustainable materials in the form of bio-based synthetics and the recycling of materials like paper and PET bottles. When it comes to its local production facility in a water conservation area in Linz, the label also demands the highest sustainability standards, which are reliably fulfilled by renewable and solar energy and the filtering of waste air. After introducing recyclable soft eyewear cases in 2017, it was possible to reduce the CO2 footprint by 90 percent compared to hard cases. And the demo eyewear, which was produced in Austria, made it possible for the company to save more than one ton of annual CO2 emissions. Since 2019, neubau eyewear and its suppliers have also been following an agreed code of conduct that specifies strict compliance with environmental standards. Following the ethos “See & Do Good”, the label pursues a vision that combines social and ecological responsibility with true dedication to style and design. This serves as a daily reminder to put people and the planet at the forefront of every decision it makes.

neubau
Image courtesy of neubau

Materials from nature

As a pioneer in sustainability, neubau eyewear uses environmentally friendly materials like bio-based synthetics in its modern production processes. The polymers used are either 65 or 100 percent bio-based. And its materials like stainless steel, usually made from 65 percent recycled steel, and high-quality titanium from Japan also need to fulfil the strict quality requirements. With only 0.5 percent of global plastic production coming from plant-based derivatives, the brand continues to make impressive progress in this regard. Since 2017, the Linz-based eyewear label has been making all its synthetic frames with the material naturalPX, which consists of 65 percent castor oil and is used for injection-molded styles. The eco-friendly polymer not only makes the models incredibly flexible and strong, but also gives them a particularly lightweight frame. At the beginning of 2020, neubau eyewear went one step further by developing material innovation natural3D, which is 100 percent extracted from the castor oil plant and further processed using 3D printing technology.

neubau
Image courtesy of neubau

The high-tech production is particularly resource efficient as layers of powdered plastic are fused together using a laser and any residual material is reused. And now with natural3D, for the first time it is also possible to use an entirely natural material in the 3D printer. The innovative material is currently being used in the high-end special edition sunglasses “Côte du Soleil” and in a collection of natural3D corrective models. The company’s approach to sustainability also means that the product features are designed with benefits and ecology in mind. In addition to the cases, which are produced either on a cellulose basis and without the need for any glue, or are made from recycled material, the cleaning cloths are also made from recycled PET bottles.

Further information about neubau eyewear’s sustainability credentials can be found in the brand’s Sustainability Guide.

Daniel Liktor, Global Brand Director of neubau eyewear, is available for interviews and questions.

more. www.neubau-eyewear.com

neubau
Image courtesy of neubau
neubau
Image courtesy of neubau
neubau
Image courtesy of neubau
neubau
Image courtesy of neubau

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


RE-FREAM PROJECT

Fashion | September 29, 2020

The research project Re-FREAM is exploring the interaction between the domains of fashion, design, science, craft and technology, promoting a space for co-creation and co-research, where experimental projects are connecting artists with scientists and technologists for better human centered and sustainable solutions. During the ARS ELECTRONICA 2020, the results of the first round of co-creation residencies were presented online and are now available on the Re-FREAM website. Until September 30th, the project is looking for artists and designers to co-create innovative fashion concepts together with researchers using novel production technology in a second open call. Read more


FEATURED DESIGNER: Giambattista Valli

Fashion | September 24, 2020

Born and raised in Rome, Giambattista Valli holds a BA from Liceo as well a degree in Art. Influenced by his city, his Roman roots, the movies of Antonioni... Read more


Nike House of Innovation

Fashion | September 22, 2020

Nike opened its third House of Innovation, at the historic 79 Avenue des Champs-Élysées in Paris, continuing its endeavor to harness the power of digital to best serve consumers. Over four floors and some 2,400 square meters (nearly 26,000 square feet), Nike Paris, House of Innovation 002 gives unparalleled access to Nike's best innovations, athlete storytelling and experiences. Like its predecessors in New York and Shanghai, the flagship - situated amongst some of the world's most iconic landmarks - offers an immersive and digitally-powered end-to-end consumer journey. Offering one of the largest assortments of Nike footwear in Europe, modular store layouts that are consistently updated and exclusive Member opportunities, Nike Paris is the Swoosh's latest proof point in its ongoing commitment to transform the future of retail, while serving as a vibrant center of sport. Read more


FEATURED DESIGNER: Iris Van Herpen

Fashion | September 17, 2020

Iris van Herpen is a Dutch fashion designer who is widely recognized as one of fashion's most talented and forward-thinking creators who continuously pushes the boundaries of fashion design. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!