Fondazione Prada’s new Milan venue by OMA | ITSLIQUID

Fondazione Prada’s new Milan venue by OMA

Architecture, Design | May 26, 2015 |

fondazione prada Image courtesy of Fondazione Prada. Photo courtesy of Bas Princen

Fondazione Prada’s new Milan venue by OMA

The new Milan venue of the Fondazione Prada, seven years in the making and designed by OMA, opened to the press and on May 9 to the public. The project, led by Rem Koolhaas, Chris van Duijn and Federico Pompignoli, is a milestone in OMA‘s long-term collaboration with Prada, delivering a 19,000 m2 campus dedicated to art. Commissioned by Fondazione Prada, the project embraces a coexistence of new architecture with the regeneration of an early 20th-century gin distillery that includes warehouses, laboratories and brewing silos, as well as new buildings surrounding a large courtyard.

fondazione prada  Image courtesy of Fondazione Prada. Photo courtesy of Bas Princen

Rem Koolhaas: “The Fondazione is not a preservation project and not a new architecture. Two conditions that are usually kept separate here confront each other in a state of permanent interaction – offering an ensemble of fragments that will not congeal into a single image, or allow any part to dominate the others.” Located in Largo Isarco, south of the city center, the complex aims to expand the repertoire of spatial typologies in which art can be exhibited and shared with the public.

fondazione prada Image courtesy of Fondazione Prada. Photo courtesy of Bas Princen

The project consists of seven existing buildings, and three new structures: Museum, a space for temporary exhibitions; Cinema, a multimedia auditorium; and Torre, a ten-story permanent exhibition space for displaying the foundation’s collection and activities. Torre, currently undergoing construction work, will be open to the public at a later date.

fondazione pradaImage courtesy of OMA

To coincide with the opening of the new venue, OMA has designed two exhibitions for Fondazione Prada: Serial Classic (Milan, May 9August 24) and Portable Classic (Venice, May 9September 13). Curated by Salvatore Settis, Serial Classic will occupy the Podium while Portable Classic will be held at the Fondazione Prada‘s Venice location, Ca’ Corner.

fondazione prada Image courtesy of Fondazione Prada. Photo courtesy of Bas Princen

Together, the exhibitions feature Greek and Roman statuary at all scales and examine issues of reproduction and display, aiming to rethink classical notions of the socle and, since the Renaissance and later, the vitrine. 

more. oma.eu |www.fondazioneprada.org

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


CALL FOR ARTISTS: CANVAS INTERNATIONAL…

Calls | January 28, 2022

CANVAS is an International Art Fair that will present collective and solo projects by leading and emerging international artists. The 2022 edition will represent a forum for direct exchange of ideas and contacts between collectors, artists, photographers, designers and art professionals. The art fair features paintings, sculptures, photography art, installations, video art and live performance. Read more


ELEFTHERIA SQUARE BY ZAHA HADID

Architecture | January 25, 2022

Establishing Eleftheria Square as the city’s primary gathering space, Zaha Hadid Architects’ (ZHA) design creates new connections intended to unite a divided capital. Nicosia’s massive Venetian fortifications separate the old city from its modern districts, while the city’s ‘Green Line’ divides the capital into two disparate communities. Read more


ITSLIQUID PARTNERSHIP PROGRAM

Uncategorized | January 24, 2022

ITSLIQUID Group is a cultural hub dedicated to the organization of international art exhibitions, art fairs, competitions, and communication/marketing services in the fields of art, architecture and design. During the last 20 years, it has organized more than 250 events around the world, involving over 5.000 artists, in more than 60 international venues, making contemporary art accessible to all. Read more


HUDSON YARDS “JOURNEY TO THE…

Architecture | January 20, 2022

The 1,131-foot-high, cantilevered, open-air observation deck at 30 Hudson Yards called “The Edge” is the highest outdoor sky deck in the western hemisphere. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!