Nordgreen | ITSLIQUID

Nordgreen

Design | March 4, 2020 |

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Image courtesy of Nordgreen

Nordgreen

Nordgreen is a Scandinavian Design Watch Company based in Copenhagen. Together with award-winning, Bang & Olufsen Designer Jakob Wagner, we have created a minimalist collection of classic and sustainable timepieces. Every purchase counts towards supporting one of three charity projects: Clean drinking water, education for children, or protection of rainforests. Which cause to support is up to you. The “Nord” is characteristic of our Nordic identity. Not only do we strive to capture the minimalism that is so inherent in Scandinavian design, we also aim to integrate Danish values. The “Green” embodies our commitment to our environment. Nordgreen’s Giving Back Program, includes customers in our efforts toward sustainable causes. At Nordgreen, social responsibility always comes first. For 25 years and counting, Jakob Wagner continues to make his mark on Danish design. Jakob is well-acclaimed for designing collections for major brands such as Bang & Olufsen, Hay, B&B Italia, and Cappellini, and is also a five-time recipient of the IF Product Design Award and Designer of the Year. His works express his passion for design through aesthetic appeal and practical purpose.

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Image courtesy of Nordgreen

With Each Watch Sold, We Give Back to Sustainable Causes. With Nordgreen’s ‘Giving Back Program’, a portion of your purchase will go toward one of three sustainable causes. The choice is yours. What will your watch’s personal story be? We partnered with Water for Good, so that your watch purchase will provide two months of clean water to one person in the Central African Republic. We partnered with Pratham UK, so that your watch purchase will support one month of education to a child in India. We partnered with Cool Earth, so that your watch purchase will help preserve 50m2 of rainforest in Latin America. Copenhagen Related Brand Inspiration. The sustainable values common in Denmark inspire Nordgreen values. Balance is essential. Whether it’s your work-life balance, or how Nordgreen balances aesthetics and function into every watch we design.

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Image courtesy of Nordgreen

OUR COLLECTION
PIONEER: The Pioneer is Nordgreen’s take on a Chronograph, celebrating the Danish tradition of Science for Humanity, which aims to create positive change for humankind, thus working towards a greener future. Denmark is a global pioneer in green technology advancements, driving change, and inspiring nations across the globe to do the same. The Pioneer’s makeup is striking in its simplistic design. We rounded and softened its edges, for a sophisticated take on a classic timepiece. Combined, the subdials, the stainless steel case, and the domed sapphire crystal embody the resilience of Danish innovation. The minimalist, clean dial is synonymous with the sustainable environment that we strive to live in. The Chronograph second and minute hand indicated by the red tips are representative of those found on wind-turbines, reminding us of the bond between Nordgreen and the sustainable outlook of its homeland.

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Image courtesy of Nordgreen

PHILOSOPHER: Nordgreen’s Philosopher design tributes humanity’s ability to learn from the past, act in the now, and continuously strive for progressive thought. The Philosopher’s conically shaped case is broader at its base as it rests elevated on its lugs. This impressive design draws the eyes center into a two-piece dial, which is remnant of times most captivating moments. The Philosopher’s asymmetrical second hand appears to slice continuously through time, as a statement of resilience over any challenge.

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Image courtesy of Nordgreen

INFINITY: Our Infinity watches embody pure Scandinavian minimalism. The Infinity has been completely stripped back to its essentials, resulting in a designer watch that can be worn for all occasions. Jakob’s inspiration for the Infinity is nature. He wanted to connect the Infinity with the evolution of nature, removing the complexities of our modern life. The deep curvature of the bowl-shaped watch dial reminds us of infinite time and space, affirmed by the extended hourly marks that glide up to the edge of the dial as if reaching into endless possibilities. The lugs, the date, and the fine detail of the hourly marks have all been removed to bring you a raw and simplistic timepiece that naturally suits any style.

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Image courtesy of Nordgreen

NATIVE: The Native is a timeless design meant to reinforce the relationship between the timepiece, the user, and the enduring aesthetics of its vibrant capital, Copenhagen. Designed against the balanced image of the city, this timepiece is stative of a work-life balance, a balance for sustainability, and a balance between aesthetics and functionality. Up close, the Native’s design reveals a rounded appearance from the hour and minute hands, hour marks, watch case, to the lugs all high- lighted by a clean dial. The transparent minute marks appear under direct light but are other- wise less evident because, in Copenhagen, we don’t count the minutes; we enjoy the moment.

more. www.nordgreen.com

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Image courtesy of Nordgreen
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Image courtesy of Nordgreen
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Image courtesy of Nordgreen

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