Fashion | May 30, 2022 |

Notabag Tote 12 1
Image courtesy of Notabag


Notabag emerged as a solution to a specific, real-life problem; tote bags are impractical on a bike. From there came an idea, and the design that eventually became the original tote bag-backpack hybrid. But we’re not just about the product. Making eco-conscious choices becomes obvious when the solutions are practical, aesthetic, and make our lives easier. We want to bring these solutions to our customers, and the world. To do that, we combine aesthetic, practical and eco-conscious design with high quality, long-lasting materials. We choose to collaborate with small factories with good working conditions. Being a young brand, we are driven by the idea that functionally useful products improve our lives. We believe in the beauty of simplicity and the power of intuitive design.

Notabag Tote 18
Image courtesy of Notabag

It makes us extremely proud to be ranked among the best products in the German and international design landscape. Heavy traffic. Horns honking. Balance getting shaky. Grocery bags hitting the front wheel. Notabag founder, Adnan Alicusic, found himself narrowly avoiding an accident on his bicycle, carrying groceries in traffic. It made him wish he had brought his backpack instead of struggling with the plastic sliding along with his handlebars. The cogs began turning in his head, and he was inspired to create the original tote bag-backpack hybrid.

He wanted a simple solution that could fit in his pocket, so he could use it only when needed. Smaller and less cumbersome than a normal backpack, but practical and easier to carry than a tote bag, Notabag came to life. He and his fashion designer friend, Ilaria Gregianin, got to work on prototypes in their apartments until they were confident that they could bring the product to market.

Notabag Tote 7
Image courtesy of Notabag

They registered the patent before launching a successful Kickstarter campaign that more than doubled their original goal. Since then, Notabag has grown from a small core team and become an established brand. We have collaborated with museums such as the Guggenheim and the Whitney in New York, major brands like Audi, Red Bull, Vitra and Wikipedia, and are appearing in exclusive stores, such as Merci in Paris, MoMa Design Store in NYC and San Francisco, and Nordstrom across the USA.

Notabag Tote 23
Image courtesy of Notabag

Notabag Tote is a foldable shopping bag made out of recycled plastic bottles. It is a strong, lightweight, and water-resistant companion for your daily adventures. Whether you are heading out for a coffee and strolling around the city or enjoying sunny days at the beach, our new Notabag Tote has room for all the things needed. And, maybe some extras too. The lightweight and recycled material holds up to all your essentials and offers an eco-friendly choice to enjoy your summer.


Notabag Tote 27
Image courtesy of Notabag
Notabag Tote 30
Image courtesy of Notabag
Notabag Tote 37 1
Image courtesy of Notabag
Notabag Tote 8
Image courtesy of Notabag
Notabag Tote 24 1
Image courtesy of Notabag

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to or fill the form below



    Fashion | November 22, 2022

    Weareannu is a collection of international designers, thinkers and makers who came together to make beautiful glasses consciously, with innovative manufacturing practices and a considerate approach to design. Read more


    Fashion | November 21, 2022

    Design Museum Holon presents the largest fashion exhibition ever dedicated to the life and work of fashion designer Alber Elbaz, one of the greatest world-renowned fashion designers, and the most successful Israeli designer in the world. Read more


    Design | November 6, 2022

    BinaryCeramics was created as the result of the passion and research the artist Yiannis Vogdanis put into developing systems that make 3D printing semi-fluid type of materials possible. Read more

    Shoes: Anatomy, Identity, Magic

    Fashion | November 5, 2022

    The Museum at FIT presents Shoes: Anatomy, Identity, Magic, an innovative exhibition that explores our physical, social, and psychological relationship with footwear. Curated by Dr. Valerie Steele, MFIT director and chief curator, and Colleen Hill, curator of costume and accessories, the exhibition features more than 300 of the 5,000 pairs of shoes, boots, sandals, and sneakers in the museum’s permanent collection, aka “the closet.” Read more

    Sign up for our Newsletter.

    Enter your email to receive our latest updates!