NOWATCH
Your style. Hundreds of way

NOWATCH is a personalized health tracker that makes you aware of how your lifestyle impacts you by measuring stress, sleep and activity so that you can take charge of your health and happiness.
NOWATCH enables users to track their health and stress levels without being overwhelmed by another digital device. NOWATCH is also the world’s most beautiful wearable, customized for day and night, whether it’s a black tie event or a hangout with friends. 

Developed in partnership with Philips, biosensing via electrodermal activity (EDA) estimates stress, and an intuitive, data-rich app builds personalized profiles for each user, determining their personalized baseline for manageable stress levels. Users receive guidance and recommendations on restoring balance, which may include exercises and other methods to calm down. Using premium and interchangeable components, the proprietary magnetic case can quickly switch between various discs, including gemstones, polished metal and watch faces, suited for the user’s day and mood. With NOWATCH, users can monitor their stress levels and immediately check in on themselves, reconnect, recalibrate, find balance and never miss a moment.

How NOWATCH Works:

Skin Conductance: Measures the skin’s electrical conductivity, which is affected by sweat gland activity. It’s measured by sending a small,  non-harmful current between two points on the skin and measuring the conductance. Skin conductance is the most direct measure of emotional reactivity such as stress. 

Individual Stress Fingerprint: NOWATCH measures each user’s individual stress fingerprint to power the Stress Gauge. Its stress estimate is one of the most robust in the market as it combines rich physiological data from its different sensors, including continuous skin conductance, with high personalization. In fact, NOWATCH recognizes that stress manifests differently from person to person. The Stress Gauge is therefore highly personalized, continuously growing and evolving with the user, learning their personal biorhythms and enhancing it with their subjective experience…  

Stress Gauge: Contrary to other wearables, NOWATCH makes the distinction between stress and physical activity. A personalized Calm Zone is calculated based on each individual’s biorhythms, this zone reflects their homeostasis, highlighting optimal reactivity for healthy functioning, where one’s mind and body most naturally gravitate to when feeling good. The algorithm identifies whether reactivity that goes above that zone is due to stress or not. 

Vibrations: NOWATCH uses bio-cueing vibrations to gently invite the user to check in with themselves when something is happening in their body. If, and when, it’s most relevant to the user, NOWATCH  provides insights and recommendations specifically tailored to them, helping to harness or recover from stress.  

In-app Exercises and Lifestyle Recommendations: NOWATCH is populated with a vast array of different Guided Sessions, these are simple, short, exercises designed to empower users to effectively manage stress and build stress resilience. Most wearables only offer breathing or mindfulness exercises, which don’t work for everyone. Instead, NOWATCH allows users to understand what works for them and when.

NOWATCH believes data rights are human rights: Users can track large amounts of nuanced information about their health and well-being, but NOWATCH offers users full control of where their data is stored, if and who they want to share it with, and what they want to do with it.

Interested media, industry partners and investors are invited to schedule an appointment at CES to experience NOWATCH in person or visit NOWATCH to learn more.

NOWATCH is a premium smartwatch that keeps you aware of how your lifestyle impacts your health by measuring stress, sleep and activity so that you can take charge of your well-being. NOWATCH uses Philips EDA (Electrodermal Activity) biosensing technology to measure changes in skin conduction, quickly learning biorhythms and making the wearer aware of their emotions and physiology. Using skin conductance and HRV, NOWATCH is the new scientific standard to monitor stress. It helps you to balance your nervous system throughout your daily life. Featuring interchangeable watch faces and ancient natural gemstones and delivering gentle vibrations throughout the day, NOWATCH brings the wearer back to the present, relieving stress, increasing recovery, and ultimately improving mental and physical health. NOWATCH is the smartwatch that you actually want to wear. Founded in 2020 by Hylke Muntinga and Timothée Manschot, NOWATCH is a pending B-corporation headquartered in Amsterdam and is a privately held company.

more. www.nowatch.com