Ori pendant light by Producks Design Studio and Mika Barr
Producks Design Studio | Ori light
Ori light series is an offspring of the collaboration between Producks Design Studio and textile designer Mika Barr. The design starting point was Mika’s Folding Apart fabric. The fabric has a special print on it that gives it an inner structure making it fold according to the printed pattern. The name comes from the word ‘Ori’ that means folding in Japanese, and also consists the word ‘Or’ which means light in Hebrew.
Ori light detail by Producks Design Studio and Mika Barr
The idea behind Ori was to create a volume of light in a new manner and to create a new typology. The geometric cloud-like shapes are manufactured identically, however, Ori makes the user part of the process, giving him the opportunity to interfere in the final design and give it a unique shape. The shape can be changed time and time again. The folding affects the shape when the light fixture is turned off and even more so when it’s turned on, giving the light many tones and shades. The light coming through the fabric also reveals the inner geometric structure printed on the inside of the fabric. Ori is made of a closed pillow-like shape, when you need to replace the light bulb you just open the hidden zipper. The series consists of a pendant lamp, a floor lamp and a table lamp.
Ori floor light by Producks Design Studio and Mika Barr
Producks is a unique design studio. Our work is split into two major sections; the first is working with clients, developing their products together from start to finish. The second is the development of furniture products that we develop as an experiment Lab, pushing technological and aesthetic boundaries. Those unique projects are mass production oriented and they are intended to be manufactured by furniture companies in Israel and abroad. Every product must have the x factor that gives it an explanation point and makes it what it is for the end user. This anchor can serve as a selling point against the competing products. It can be found through hands on experimentation with new materials, cultural context and much more. After years of working together on different projects Gil Sheffi and Yoav Avinoam founded Producks in 2012.