Image courtesy of Outside
The outer side, surface, or part exterior
Outside is an independent streetwear brand founded by Maurizio Assisi, a young designer from Brescia with a passion for art, graphics and communication. The brand deals both creating graphic images and printing them on t-shirts, sweatshirts and accessories. The logo takes origin from simple geometric figures; the square, the triangle and the circle, elementary forms that made it possible to create a simple and clean mark that, although its simplicity, could express and evoke more complex concepts.
The study of Outside‘s graphics takes shape from the search for images. The fundamental aspects are the external signals coming from various areas of personal interest including graphic art, music, movies and the visual communication that I experience in everyday life. To be inspired by what I have around is the instrument that allows me to create and work. Thanks to each fragment obtained during the research and observation phase, I revise and personalize my research to make the image unique and recognizable by keeping the brand’s direction strong and consistent.
The various collections, which do not follow logic rules but develop on the basis of a mainly aesthetic involvement, are instinctively delineated by this first phase. Once the design stage is over, the printing and production phase begins. After various research I decided to personally take care of the print of most of my creations; this allows me to have more control over the actual success of the quality of the finished product. In order to make the brand more visible, I use instagram as the main tool, because this allows me to reach a greater number of people through it I can tell everyone the creative process and the evolution of the ideas themselves.