_{Image courtesy of PICTO}

PICTO – A picture of time

 

Ever since the first mechanical clocks were made in the 1200s, they have consisted of a face and two hands. Until Steen Georg Christensen and Erling Andersen set out to challenge the traditional understanding of a mechanical watch.

The year is 1984. Steen Georg Christensen has just acquired his father’s watch factory busy producing watches for great Danish designers such as Arne Jacobsen, Henning Koppel and Erik Magnussen. Despite the bustle, Steen and his partner Erling had a mission: to design a watch that challenged traditional thinking. The watch should be as minimalistic as possible and only consist of a dial and one hand.

 

_{Image courtesy of PICTO}

 

The result is PICTO. PICTO means picture, and the name is extremely well chosen for the watch. With its minimalist, clean graphics PICTO manages to provide a picture of time like no other watch.
Actually PICTO is the world’s first wristwatch that displays the time as a pictogram – or an icon of the time in perpetual motion.

 

_{Image courtesy of PICTO}

 

Time passes. Design lasts.
PICTO was created by the two young hippies Steen and Erling in the 80s. In a time when everyone was busy talking about ’time is money’ and ’every minute counts’, the two creators went in the diametrically opposite direction.
With PICTO you are not a slave of time. Here, the day is not divided into minutes and seconds. It is rather an indication of time. Once you’ve tried it, you become addicted.

_{Image courtesy of PICTO}

 

The year is 1984.
Steen Georg Christensen, who has just has taken over his father’s watch factory, is with his business partner Erling Andersen.
The factory Georg Christensen A/S is busy manufacturing watches for the biggest Danish designers such as Arne Jacobsen, Henning Kobbel and Erik Magnussen, but the two business partners have a vision to create a watch which only consists of a dial and one hand – the minute hand.

_{Image courtesy of PICTO}

 

PICTO is the first wristwatch that shows time as a pictogram, an icon of time on the move to eternity. PICTO is launched in 1984 and quickly became a sensation on the international design scene.

 

more. www.pictowatches.com

_{Image courtesy of PICTO}

 

_{Image courtesy of PICTO}

 

_{Image courtesy of PICTO}