PICTO – A picture of time | ITSLIQUID

PICTO – A picture of time

Design | April 12, 2017 |

PICTO - A picture of timeImage courtesy of PICTO

PICTO – A picture of time

 

Ever since the first mechanical clocks were made in the 1200s, they have consisted of a face and two hands. Until Steen Georg Christensen and Erling Andersen set out to challenge the traditional understanding of a mechanical watch.

The year is 1984. Steen Georg Christensen has just acquired his father’s watch factory busy producing watches for great Danish designers such as Arne Jacobsen, Henning Koppel and Erik Magnussen. Despite the bustle, Steen and his partner Erling had a mission: to design a watch that challenged traditional thinking. The watch should be as minimalistic as possible and only consist of a dial and one hand.

 

PICTO - A picture of timeImage courtesy of PICTO

 

The result is PICTO. PICTO means picture, and the name is extremely well chosen for the watch. With its minimalist, clean graphics PICTO manages to provide a picture of time like no other watch.
Actually PICTO is the world’s first wristwatch that displays the time as a pictogram – or an icon of the time in perpetual motion.

 

PICTO - A picture of timeImage courtesy of PICTO

 

Time passes. Design lasts.
PICTO was created by the two young hippies Steen and Erling in the 80s. In a time when everyone was busy talking about ’time is money’ and ’every minute counts’, the two creators went in the diametrically opposite direction.
With PICTO you are not a slave of time. Here, the day is not divided into minutes and seconds. It is rather an indication of time. Once you’ve tried it, you become addicted.

PICTO - A picture of timeImage courtesy of PICTO

 

The year is 1984.
Steen Georg Christensen, who has just has taken over his father’s watch factory, is with his business partner Erling Andersen.
The factory Georg Christensen A/S is busy manufacturing watches for the biggest Danish designers such as Arne Jacobsen, Henning Kobbel and Erik Magnussen, but the two business partners have a vision to create a watch which only consists of a dial and one hand – the minute hand.

PICTO - A picture of timeImage courtesy of PICTO

 

PICTO is the first wristwatch that shows time as a pictogram, an icon of time on the move to eternity. PICTO is launched in 1984 and quickly became a sensation on the international design scene.

 

more. www.pictowatches.com

PICTO - A picture of timeImage courtesy of PICTO

 

PICTO - A picture of timeImage courtesy of PICTO

 

PICTO - A picture of timeImage courtesy of PICTO

 

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


The Geometrication by RENESA ARCHITECTURE

Architecture | September 18, 2019

Renesa Architecture Design Interiors Studio took cues from the original deconstructive architecture to create a spatial experience filled with volumetric galleries and partitioned masses. Located at the newly renovated 32nd avenue, the space plays host to a restaurant and an escape room unlocking a variable experience that includes the visitor from the very start. Read more


Shanghai Planetarium

Architecture | September 16, 2019

The international competition-winning design celebrates the continuum of time and space: it is modern and forward-looking while at the same time presents a link Read more


13&9 design

Fashion | September 13, 2019

In 2013, Martin Lesjak co-founded with designer Anastasija Lesjak the product design firm 13&9 in Graz, Austria. The team’s cooperation with specialist partners has led to creating product collections from concept through production in the spheres of lighting, furniture, floor coverings, fashion, accessories, exhibition, and sound design. Read more


Cooled Conservatories, Gardens by the…

Architecture | August 28, 2019

In 2006, WilkinsonEyre was part of a British-led team that won the design competition the masterplan for Singapore's Gardens by the Bay. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!