Projectkin | ITSLIQUID


Design | March 25, 2020 |

Projectkin 001
Image courtesy of Projectkin


PROJECTKIN creates iconic travel products with a purpose by using our philosophy of Nordic design to address the urgent need to reduce the environmental impact of travelling. We are a group of founders that experienced a disconnect between design/quality and sustainability. We felt the need for creating a better alternative for the mindful traveller. That is now almost 3 years ago when we started the first product development on our suitcase and soft case bags. Today we have launched our product lines to the world and are now selling our products on our website globally as well as in selected design and sustainability shops.

Image courtesy of Projectkin

PROJECTKIN is bigger than any one product we offer. It is about setting a higher bar for ourselves and treating the planet right. Our brand name is made up of:
PROJECT: A venture towards a common cause, which requires the combined efforts of the many rather than one
KIN: A tribe of people united by that cause – a cause to promote sustainable behaviour in everything we do.
Or said differently, we want to offer a better alternative to the mindful traveller!

Projectkin 003
Image courtesy of Projectkin

PROJECTKIN was born out of a desire to permanently change the standards for travel products and the way people travel. It is about moving away from consumption for the sake of consumption and creating things of true quality. We have chosen to collaborate with designers who work within the Nordic design philosophy of minimalism and functionality, while sharing the same beliefs around sustainability. Together with Boris Berlin we have created a suitcase with a shell made from a unique composition of flax and bioplastics mimicking the physical properties of traditional plastic trolleys, while saving 2 kg (4,5 lbs) of conventional plastics. In collaboration with Thomas Bentzen, we have created a range of bags made from hemp and flax, thereby avoiding the use of water and pesticide demanding cotton. Using these materials from nature give the products a raw and natural look and feel that is instantly recognisable.

Projectkin 004
Image courtesy of Projectkin

There are a number of unique characteristics:
We make our materials the hero: We use materials from nature. That means they look natural, feel natural and are natural. A product from PROJECTKIN is recognized by its raw and natural look and feel, and is instantly recognizable. We work with iconic designers: The designers we choose to collaborate with work within the Nordic design philosophy of minimalism and functionality. They share our beliefs when it comes to sustainability.

Projectkin 005
Image courtesy of Projectkin

There was no honest take on sustainability and design in the industry. We saw a huge opportunity in offering a better alternative to the existing products. We have changed the game by introducing a completely new type of materials meanwhile focusing strongly on quality and design. By selling directly to the consumer we also cut-out the retail margin and can thereby offer high quality products at a much more competitive price than others. PROJECTKIN is for the global traveller with a conscious mind when it comes to their consumption habits. They want the best when it comes to product quality, and look for a better alternative when it comes to both design, sustainability and design than what the current market offers.

Projectkin 006
Image courtesy of Projectkin

We want to commit to the world one step at a time starting with a sustainable suitcase. Then gradually expand our universe of products and services to cover all aspects of what the mindful traveller look for. PROJECTKIN is a new Nordic startup focusing on creating sustainable travel goods for the mindful traveller. PROJECTKIN creates timeless design classics that are made from natural and biodegradable materials designed by leading Nordic designers. PROJECTKIN was born out of a desire to permanently change the standards for travel products and the way people travel. It is about moving away from consumption for the sake of consumption and creating things of true quality.


Projectkin 007
Image courtesy of Projectkin
Projectkin 008
Image courtesy of Projectkin
Projectkin 009
Image courtesy of Projectkin

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to or fill the form below



Design | June 1, 2020

Njustudio from Coburg, Bavaria develops unique and human-friendly objects for residential and commercial use, following the claim "New needs - Nju products / Ideas for the New Normal!". Read more


Design | May 23, 2020

The film Chair Times leads on a path through a ‘sea of chairs’: 125 objects dating from 1807 to the latest 3D printed designs are arranged in the order of their production years, forming a timeline of modern seating design in the Vitra Schaudepot. Which objects would professionals in the design field want to talk about? Read more

The isolate screen divider kit

Design | May 17, 2020

The Covid-19 pandemic has quickly established behavioural changes with the public as they are much more conscious when they share communal spaces. Future aircraft passengers will place even greater value on their personal space than ever before - Not simply from a comfort perspective, but from a health and safety standpoint. Airlines will need to adapt their cabins in order to tempt customers back and reassure them that their health is protected whilst on board. Reduced passenger loads will free-up opportunities to adapt existing cabins to address this new normal in the short to medium term. Read more


Design | May 13, 2020

The MAGAZINE WALL HANGER offers the ease of revisiting beautiful images from magazines and books, articles, poems, art zines, comics, recipes, music notes, quotes, or whatever gem deserves the attention. When users find a nice magazine spread, they clip this to the wall hanger, then hang it like they would a painting. MAGAZINE WALL HANGER began in Switzerland as part of a Master of Design Studies project. Two years and many prototypes later, the product as it is today was created. Read more

Sign up for our Newsletter.

Enter your email to receive our latest updates!