Designer Consumer Electronics
Headquartered in Switzerland, Punkt. was established by Petter Neby in 2008 with the idea of bringing a breath of fresh air into the consumer electronics market with outstanding, timeless products designed to do their job, without intruding on their owner’s time and attention. From the very beginning, renowned British industrial designer Jasper Morrison was on board as the company’s art director. The name Punkt. is taken from the Germanic word for “point” or “full stop/period”, and was chosen to symbolise the way the company’s products are built around simplicity, clarity and focus. Punkt. launched its debut product, the DP 01 Cordless Phone, in January 2011 at Maison et Objet in Paris. Since then, the company has continued to develop stylish, carefully designed and elegantly crafted electronics products aimed at people who want to be in charge of the technology they buy, and who understand the importance of subtle beauty in everyday life. “Today’s world is consumed with technology and I think we are too distracted by it in day-to-day life. I founded Punkt. to offer a viable alternative for those feeling overwhelmed by the advanced technologies that have pervaded modern lifestyles. Punkt. is about using technology to help us adopt good habits for less distracted lives.” Petter Neby
The more our phones do, the more they demand of us. Sometimes it’s good to take a break. But until now, the only alternative to hyper-connected smartphones has been the kind of phone you find at the back of a drawer. The Punkt. MP 01 is a stylish, well-crafted mobile phone which focuses on modern simplicity, inside and out. It makes phone calls and sends texts, and doesn’t bombard you with notifications, updates or special effects. It is a tool, designed to do a job. And it sidesteps another trend in mobile phone design: manufacturers fighting to make their offerings ever thinner – by this logic, the perfect phone would be “non-physical“, just pixels floating in the air. The MP 01 combines beautiful design with a reassuring solidity that feels good in the hand. Punkt. worked in partnership with renowned British designer Jasper Morrison to create the MP 01. Jasper’s aim was to integrate unique hardware and software design to achieve a new level of simplicity. Created with a focus on call-making, with direct keys and an intuitive text-based interface, the handset offers unhindered access to all functions, without complex navigation keys and menu systems. Fitted with a Gorilla Glass screen and a paint finish borrowed from high-end camera manufacturing, the handset has a soft-touch texture with a moulded pattern on the rear, making the MP 01 comfortable to hold and easy to pick up from any surface. The Punkt. MP 01 has received rave reviews from the design press, praising it as a groundbreaking new take on what a modern phone can be.
Excellent ergonomics and audio quality, stunning design and a 4G hotspot for connecting a linked device to the Internet. Phone calls are still the most effective way to communicate: the MP 02 is a voice phone for people who like to get things done, and done right. But for when it’s time to get online, it also provides a 4G connection for a tablet or laptop: bigger screen, perhaps a physical keyboard, better results. The MP02 itself doesn’t get involved with emails, apps or Internet, so it provides total immunity to “hmm, I think I’ll just check my phone…”. And it has sensible battery capacity. The MP 02 builds on the success of the groundbreaking MP01, which showed the world that voicephones don’t have to be retro. But it’s an entirely different product. Still all about focus and minimalism, but with a few extra tools and features – including BlackBerry Secure, threaded textmessaging with user-defined dictionary, a sunlight-readable display and a bespoke, Android-based user interface quite unlike anything ever seen before. It feels very different in the hand, with a solidity that isn’t usually associated with mobile phones. After using it, going back to speaking into a cumbersome slab of glass feels very awkward indeed. Petter Neby, Punkt.’s founder and CEO, describes the MP 02 in use: “If anyone wants to talk to me, they can give me a call. Other forms of communication, for example email or social media, are available when I choose to use them – and via a linked device that allows me to use them more effectively.” The MP 02 was created by Jasper Morrison, one of the world’s leading industrial designers: “It builds on the paradigm shift of its revolutionary predecessor. From components to aesthetics, it’s an entirely new product inside and out – with a particularly striking contextual user interface.”
The more our phones do, the less we get done. The Punkt. DP 01 delivers the ultimate simplicity of a modern DECT-standard* analogue** phone that focuses on what a phone is supposed to do: make calls. No frills, no confusing array of “advanced” functions: the DP 01 is about straightforward communication. A superbly-designed product that will complement any setting. The DP 01’s cradle holds the phone face-up for at-a-glance interaction, and the handset features a generously-sized display with an elegant font that is clear and easy to read. Built to last, the DP 01 is a contemporary design classic. The DP 01 declutters by packing an answering machine into its sleek and compact design, with a visual interface that lets you scroll through messages by time and date. You can store a total of 100 contacts, each with up to three numbers. And top-quality components have been used throughout – including the front and rear speakers, where it matters most. The DP 01 is designed so you can choose how to position it best: horizontally on flat surfaces, or mounted vertically on a wall. The keys are easy to read and fingertip-friendly, the stability of the handset makes it ideal for hands-free use, and the non-intrusive and particularly crisp set of ringtones allow the DP 01 to integrate subtly into any environment. With the addition of one or more DP 01S Additional Units***, it is possible to link a total of six phones together, all running off a single telephone socket.