R99 | ITSLIQUID

R99

Fashion | August 3, 2021 |

R99
Image courtesy of R99

R99

R99 is more than just a brand, it is a lifestyle of wit and grit; a story of triumph. It is a story of Mncedisi MC Siteleki, who grew up in an underprivileged township in Gauteng, South Africa, and had one pair of old and ruined shoes in University. With his first paycheck as a student assistant, he bought his first pair of sneakers, which amounted to R99.99 (ZAR), the equivalent of 6 €. After moving to Norway about 9 years later in 2017, MC started his own shoe brand named R99. The story behind R99 sneakers, the design and colours work together to embody a lifestyle of becoming Bolder and Better in anything and everything one does.

R99
Image courtesy of R99

Responding to the increasing need to have a sustainable fashion industry, R99 sneakers are ethically manufactured with vegan leather PU. Although PU vegan leather is not 100% sustainable, it is found to have “…less than half of the environmental impacts as their animal-derived counterparts” according to the Pulse of the Fashion Industry report. This material makes R99 products light, breathable and water resistant.

R99
Image courtesy of R99

The first R99 collection focuses on three elements: versatility, simplicity and colour.

Versatility: R99 is perfect for a variety of activities. It fits you, not the other way around.

Simplicity: the make-up is simple yet sophisticated because, needless to say, simplicity is the ultimate sophistication.

Colour: although Black and White are technically not colours, with black not visible in the colour spectrum – they evoke BOLD emotions! R99 combines Black and White to evoke feelings of strength, elegance, freshness and posivity.

more. www.r99nbb.com

R99
Image courtesy of R99
R99
Image courtesy of R99
R99
Image courtesy of R99
R99
Image courtesy of R99
R99
Image courtesy of R99

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below






    RELATED POSTS


    WEAREANNU

    Fashion | November 12, 2022

    Weareannu is a collection of international designers, thinkers and makers who came together to make beautiful glasses consciously, with innovative manufacturing practices and a considerate approach to design. Read more


    ALBER ELBAZ: THE DREAM FACTORY

    Fashion | November 7, 2022

    Design Museum Holon presents the largest fashion exhibition ever dedicated to the life and work of fashion designer Alber Elbaz, one of the greatest world-renowned fashion designers, and the most successful Israeli designer in the world. Read more


    BINARY CERAMICS

    Design | November 6, 2022

    BinaryCeramics was created as the result of the passion and research the artist Yiannis Vogdanis put into developing systems that make 3D printing semi-fluid type of materials possible. Read more


    Shoes: Anatomy, Identity, Magic

    Fashion | November 5, 2022

    The Museum at FIT presents Shoes: Anatomy, Identity, Magic, an innovative exhibition that explores our physical, social, and psychological relationship with footwear. Curated by Dr. Valerie Steele, MFIT director and chief curator, and Colleen Hill, curator of costume and accessories, the exhibition features more than 300 of the 5,000 pairs of shoes, boots, sandals, and sneakers in the museum’s permanent collection, aka “the closet.” Read more


    Sign up for our Newsletter.

    Enter your email to receive our latest updates!