R99 is more than just a brand, it is a lifestyle of wit and grit; a story of triumph. It is a story of Mncedisi MC Siteleki, who grew up in an underprivileged township in Gauteng, South Africa, and had one pair of old and ruined shoes in University. With his first paycheck as a student assistant, he bought his first pair of sneakers, which amounted to R99.99 (ZAR), the equivalent of 6 €. After moving to Norway about 9 years later in 2017, MC started his own shoe brand named R99. The story behind R99 sneakers, the design and colours work together to embody a lifestyle of becoming Bolder and Better in anything and everything one does.
Responding to the increasing need to have a sustainable fashion industry, R99 sneakers are ethically manufactured with vegan leather PU. Although PU vegan leather is not 100% sustainable, it is found to have “…less than half of the environmental impacts as their animal-derived counterparts” according to the Pulse of the Fashion Industry report. This material makes R99 products light, breathable and water resistant.
The first R99 collection focuses on three elements: versatility, simplicity and colour.
Versatility: R99 is perfect for a variety of activities. It fits you, not the other way around.
Simplicity: the make-up is simple yet sophisticated because, needless to say, simplicity is the ultimate sophistication.
Colour: although Black and White are technically not colours, with black not visible in the colour spectrum – they evoke BOLD emotions! R99 combines Black and White to evoke feelings of strength, elegance, freshness and posivity.