R99 | ITSLIQUID

R99

Fashion | August 3, 2021 |

R99
Image courtesy of R99

R99

R99 is more than just a brand, it is a lifestyle of wit and grit; a story of triumph. It is a story of Mncedisi MC Siteleki, who grew up in an underprivileged township in Gauteng, South Africa, and had one pair of old and ruined shoes in University. With his first paycheck as a student assistant, he bought his first pair of sneakers, which amounted to R99.99 (ZAR), the equivalent of 6 €. After moving to Norway about 9 years later in 2017, MC started his own shoe brand named R99. The story behind R99 sneakers, the design and colours work together to embody a lifestyle of becoming Bolder and Better in anything and everything one does.

R99
Image courtesy of R99

Responding to the increasing need to have a sustainable fashion industry, R99 sneakers are ethically manufactured with vegan leather PU. Although PU vegan leather is not 100% sustainable, it is found to have “…less than half of the environmental impacts as their animal-derived counterparts” according to the Pulse of the Fashion Industry report. This material makes R99 products light, breathable and water resistant.

R99
Image courtesy of R99

The first R99 collection focuses on three elements: versatility, simplicity and colour.

Versatility: R99 is perfect for a variety of activities. It fits you, not the other way around.

Simplicity: the make-up is simple yet sophisticated because, needless to say, simplicity is the ultimate sophistication.

Colour: although Black and White are technically not colours, with black not visible in the colour spectrum – they evoke BOLD emotions! R99 combines Black and White to evoke feelings of strength, elegance, freshness and posivity.

more. www.r99nbb.com

R99
Image courtesy of R99
R99
Image courtesy of R99
R99
Image courtesy of R99
R99
Image courtesy of R99
R99
Image courtesy of R99

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below






    RELATED POSTS


    Wushu Ruyi

    Fashion | July 12, 2024

    Wushi Ruyi is an iconic Italian brand - providing high-quality fashion footwear across the world. Read more


    Senyokô

    Fashion | June 17, 2024

    Established in the heart of Paris in 2016 by Joseph and Eglantine Berthion, Senyokô is not merely a fragrance brand-it's a narrative canvas where French elegance meets Japanese refinement. Read more


    YDA

    Fashion | June 15, 2024

    In the world of footwear, technology is often associated with sports performance. Yda has reserved the functionality of technology, thinking about it for the daily well-being of all those who consciously choose an accessory as distinctive as it is crucial in a variety of daily routines. ì Read more


    NEI MIEI PANNI

    Fashion | June 12, 2024

    Nei Miei Panni is an artisanal clothing brand, made in Bergamo, northern Italy. We design pieces built to last through the years, and produce them in artisanal laboratories. The chosen materials are linen, cotton and wool, of italian origin. Read more


    Sign up for our Newsletter.

    Enter your email to receive our latest updates!