Reuse Design® was born in Rome in 2013 through the work of Maria Clelia Scuteri as a reality that bring together Design, Upcycling, Artisanality & Technology. The goal is to deliver products unique in Concept, Aesthetics and in the Production Process. RD® transforms and conceptually reinvents industrial objects translating the “Function” with the “Form”; the pieces also take noble shapes through skilful galvanic treatments in Gold and Silver.
Nuts, steel plates, washers, dowels and many more are here reinterpreted to transcend the concept of “fashion” defining a new way of wearing with consciousness. Giving new life to existing resources means “smart upcycling”, but also inspiring, surprising and creatively stimulating the consumer’s eyes. To amaze. Always. The result? Much more than jewelry, but timeless Design objects. RD® also invests in research and develop by using the avant-garde of the 3d printing both for rapid prototyping and for the actual production on precious metals like silver and bronze.
“If you look BEYOND you exceed any kind of limit by reversing the conventional rules”. Reuse Design®‘s Mission is to think and create products outside of any type of scheme to reinvent new Rules, and open unexplored horizons, different compositional scenarios and new design perspectives. It is only by going “beyond the limit” that is possible to create something “Extraordinary”, that is, outside the predictability that dominates the ordinary scene.
The real revelation lies in the Contamination. Diversity creates value because it triggers a true dialogue mechanism between the disciplines put to work. Combining by abstraction the Architectural/Industrial world with the Fashion industry, passing through Sustainable Design, a synergy is created made up of complementary visions that leads first to imagine and then realizing the unthinkable.
Maria Clelia Scuteri is a Roman Architect & Product Designer whose ambitious mission is to spread a message of value, uniqueness and authenticity and to be a continuous source of inspiration for the others. After finishing her studies at Sapienza University in 2013, she worked as an architect/ designer in various realities in Rome. In 2016 she won a scholarship for an exhibit design post graduation master in Venice. In 2017 she won a competition for the construction of a temporary pavilion for Piano City in Milan. In the same year she worked for a few months in Los Angeles, experience that further opened her horizons. Back in Rome, Maria Clelia began her entrepreneurial career giving concrete form to Reuse Design®. In 2020 Reuse Design® won the “Worth Partnership Project” funded by the EU Commission to encourage the European creative industry to create partnerships in the field of design and innovation.