REX clads media headquarters | ITSLIQUID

REX clads media headquarters

Design | April 23, 2014 |

RexImage courtesy of REX

REX clads Media Headquarters
New York-based architecture office REX has developed the conjoined headquarters of two Middle Eastern Media companies. The brief from the sister organizations calles for two elegant structures that pay homage to traditional emirati architecture, while satisfying their programmatic demands.

RexImage courtesy of REX

Starting with a long slender precedent – approximately 100 m x 22 m (328 ft x 72 ft) – the design team seeks to simultaneously accommodate offices alongside smaller broadcasting and news studios. In order to house the complete program within the narrow footprint, volumes are stacked vertically with the large studios, which are unable to fit within the thin towers, positioned below ground.

RexImage courtesy of Luxigon

Providing external views and generous amounts of daylight, common areas of the design are contained within the lower region of the structures where an exposed ‘X-ray’ effect reveals their internal functions. Shielding the building from the region’s hot sun, the building’s elevations are clad in large retractable sunshades. Their geometry references a traditional arab mashrabiya pattern, infusing the project with references to local craft.

RexImage courtesy of Luxigon

During the evenings the shades are withdrawn, revealing simple, stone-clad towers with floor-to-ceiling glazed windows. As the sun tracks across the sky, the entirety of the building’s western façades transforms, while the eastern elevations simultaneously retract within 60 seconds. Powerful LEDs integrated within the sunshades create an enormous 220 m x 220 m (722 ft x 722 ft) media wall, broadcasting the companies’ content in real-time.

more. rex-ny.com/work/

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


Business Bay by Jacobs

Architecture | January 9, 2021

When Dubai Properties decided to create a globally recognized center of commerce in an underused area of Dubai - one that could stand out against the region's rocketing skyline of mega developments - they partnered with Jacobs for help. Together, we created exciting, innovative and practical solutions to complex planning challenges and development opportunities, securing Business Bay's standing as a visionary city center and leading financial capital of the world. Read more


Rosewood Little Dix Bay. Meyer…

Design | January 7, 2021

Rosewood Little Dix Bay epitomizes tranquility and luxury. Nestled naturally into the surrounding landscape on the crescent-shaped bay of Virgin Gorda - 'the Fat Virgin' christened by Christopher Columbus in 1493 Read more


Apple Marina Bay Sands by…

Architecture | January 4, 2021

Apple Marina Bay Sands is set to be a distinctive presence on the bay, with a 30-metre diameter dome that is a contemporary interpretation of the geodesic dome, using minimal material to enclose the maximum space. Imagined as a clear bubble in the water, it references the sister pavilion through its materiality and site. Read more


Beblau

Design | December 31, 2020

Beblau is a startup from Barcelona, Spain, that was born to enable organization and mobility working from anywhere. They aim to make work life easier, smarter, more flexible and in style for today's workers, the digital nomads. Beblau makes unique and sleek design smart tech organizers. As co-founder Guido Charosky says "It all started with a pain we observed and that we also had ourselves: changing places when working, either at home or in an office, moving from our desktop to a meeting room carrying our stuff around using your laptop as a tray. Nobody uses a backpack within an office to go to a meeting". Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!