SEEK – CONTEMPORARY FASHION TRADE SHOW
June 30 – July 02, 2020
In July SEEK will show the relevance it has acquired over the years. SEEK is the coolest trade show for miles around. From small to big: great, market relevant brands that bring in sales and show you today what will be worn on the streets tomorrow. Inside the SEEK community a special sense of integrity prevails, which leads to a friendly, unrivalled atmosphere in which you can do excellent business. Every player in the fashion market has to become aware of this. No one goes past SEEK any more.
The team places great value on personal interactions with customers and invests a lot of love in the detail. Without blowing our own trumpet, we think that our service is unparalleled – and the community likes this. We will scale this up even more in January. We need to place our brands in the right environment. We will continue doing so thoroughly, even if it takes a lot of courage and creativity. Many of the big, commercial brands seem out of place at first glance next to the smaller, pricier collections – but this establishes dynamics on the surface. At the latest when visiting SEEK, all doubts are gone.
“SEEK is the place to meet people and where good things happen. This has been especially effective this season – we’re worn out, but very happy with the feedback that we’ve had and the vibe over all three days of the trade shows.”, explains SEEK’s Maren Wiebus. “I hope Ben Birkl from Alpha Industries won’t hold it against me if I quote him from the afternoon of day one of the trade show as follows: “Killer, killer, proper killer! Nine new customers, hey. Fierce!”. At SEEK brands and people come across each otre, meet up again, deals are done or the seed of future deals is planted.
Our exhibitors, meanwhile, have different objectives: many are no longer there to take down orders, but to represent the brand and direction in which they are heading, in order to act as host with us. For others it’s about the ever-essential process of getting all the orders down on paper (or on the ipad). All objectives are achieved, and they work in unison. With FASHIONTECH Studio immediately next door, SEEK also now has a platform for presenting content, experiences and knowledge on topics that interest us all – first and foremost a sustainability focussed fashion industry – in such a way that everyone can participate, enabling them to influence and drive forward their work enriched and (hopefully) motivated!”