Senyokô | ITSLIQUID

Senyokô

Fashion | June 17, 2024 |

senyoko_001
Image courtesy of Senyokô

Senyokô

Established in the heart of Paris in 2016 by Joseph and Eglantine Berthion, Senyokô is not merely a fragrance brand’s a narrative canvas where French elegance meets Japanese refinement. Through an alchemy of avant-garde inspirations from literature, fine arts, and music, Senyokô transcends boundaries, capturing the essence of both Eastern mystique and Western romance. Each scent becomes a chapter in the ever-unfolding story that the founders passionately curated-their ‘bedtime tales’, now immortalized in an ingeniously crafted and exquisite olfactory collection. Senyokô is more than perfumes; it’s the embodiment of transcendent beauty, a journey through meticulously selected elegance and poetic grace.

senyoko_002
Image courtesy of Senyokô

» All juices have a maceration time of 6 months + (industry avg. 4-6 weeks);
» Lots of rare absolutes have been used: our nose does not work to budget, as
we required;
» Each box is hand-finished;
» Average production time of the illustration on the box: 200 hours +;
» Unique caps reflect “the texture of life”;
» Glass flacons made by Saverglass France;
» Our ingredient supplier list is highlighted by the world’s most prestigious;
raw materials manufacturers: Givaudan, Firmenich, IFF, Robertet, VENTOS,
TAKASAGO, BIOLANDES, and so forth;

senyoko_003
Image courtesy of Senyokô

Chiaroscuro (Italian for “light-dark”), in art, is the use of strong contrasts between light and dark, usually bold contrasts affecting a whole composition. It is also a technical term used by artists and art historians for the use of contrasts of light to achieve a sense of volume in modelling three-dimensional objects and figures. Similar effects in cinema and photography also are called chiaroscuro. The world of Senyokô is the unprecedented canvas for chiaroscuro. One can easily sense strong contrasts in each Senyokô creation. Every story behind a fragrance is presented as a three-dimensional olfactive experience by addressing this sophisticated idea. Unusual techniques of combining rare raw ingredients serve a purpose of maximizing the width and depth of the scent. “Not only do we want you to smell, but we want you to see.”

senyoko_004
Image courtesy of Senyokô

Senyokô revolves around the unique PEPR (PARFUMS EXQUIS • PRODIGES RARES) project that consists of humanistic and cultural values. The brand collaborates with various outstanding niche talents in fine arts and music, supporting their global activities. Senyokô X Nahoko Kakiage, the pioneer of Japanese classical-crossover music. Her new album Requiem includes a soundtrack One Fine Day made exclusively for Senyokô’s upcoming short film. The album was released with Madama Butterfly II samples as free giveaways.

senyoko_005
Image courtesy of Senyokô

In traditional Japanese aesthetics, wabi-sabi is a worldview centred on the acceptance of transience and imperfection. The aesthetic is sometimes described as one of beauty that is imperfect, impermanent, and incomplete. It is a concept derived from the Buddhist teaching of the three marks of existence, specifically impermanence, suffering, and emptiness or absence of self-nature. Senyokô sublimates this philosophy into the torn paper idea, accented on the packaging sleeve and the fragrance cap. A piece of torn paper is certainly imperfect, but it is no longer meaningless, just like life. Life is all about uncertainties and full of ups and downs-it is what you are now looking at, “the texture of life”.

senyoko_006
Image courtesy of Senyokô

Senyokô X Minoru Sasaki, a Tokyo-based artist renowned for his unique approach to textual art. Sasaki whimsically yet introspectively deconstructs language, whether through words, names, or singular letters, offering a new freedom to traditional linguistic forms. In anticipation of this groundbreaking partnership, we’re excited to announce ‘imitsu‘, a limited edition fragrance set to release in 2024.”

more. www.senyoko.fr

Image courtesy of Senyokô

Image courtesy of Senyokô

Image courtesy of Senyokô

senyoko_009
Image courtesy of Senyokô

Image courtesy of Senyokô

Image courtesy of Senyokô

Image courtesy of Senyokô

senyoko_017
Image courtesy of Senyokô

Image courtesy of Senyokô

Image courtesy of Senyokô

Image courtesy of Senyokô

senyoko_022
Image courtesy of Senyokô

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below






    RELATED POSTS


    Wushu Ruyi

    Fashion | July 16, 2024

    Wushi Ruyi is an iconic Italian brand - providing high-quality fashion footwear across the world. Read more


    THE NORDIC LAB

    Fashion | June 29, 2024

    The Nordic Lab is the premier destination for skincare enthusiasts seeking the perfect blend of nature and science. Our organic skincare products are designed to provide exceptional care and promote a healthy rejuvenated skin with a radiant complexion. Read more


    YDA

    Fashion | June 15, 2024

    In the world of footwear, technology is often associated with sports performance. Yda has reserved the functionality of technology, thinking about it for the daily well-being of all those who consciously choose an accessory as distinctive as it is crucial in a variety of daily routines. ì Read more


    NEI MIEI PANNI

    Fashion | June 12, 2024

    Nei Miei Panni is an artisanal clothing brand, made in Bergamo, northern Italy. We design pieces built to last through the years, and produce them in artisanal laboratories. The chosen materials are linen, cotton and wool, of italian origin. Read more


    Sign up for our Newsletter.

    Enter your email to receive our latest updates!