Shenzhen Neobio Family Park by X+Living
Status: completed, 2019
The design style of Neobio in Shenzhen continues the consistent design style of Neobio brand. The design highlight of Shenzhen Store lies in an ingenious arrangement of space through the use of floor height. Sims city is located in the atrium part of the shopping mall, the designer combined the high-rise space of the atrium and skillfully built Sims city into a three-dimensional city in the space rather than waste space. The whole space is supported by corridors, slides, aerial ceilings and a series of components, and creates a dream city. At the same time, Sims city and the original shopping mall space are mixed together.
Different from the previous Neobio stores, Neobio in Shenzhen uses the natural transition and seamless connection model among Library Area, Stone Sims City and Restaurant, to avoid the vertical walls and eliminate the sense of estrangement. In the stone Sims city, the bookshelf wall could indicate the orientation more intuitively and concisely for children. The passageway through the library area is the Stone Sims city. The rapid transformation of these two areas benefits from the seamless design. Between the restaurant and the Stone Sims city, the natural transition of different sections can be achieved by the placement and layout of seats without vertical walls. In the restaurant, consumers can still enjoy the whole structure of the Sims city, and at the same time, it is convenient for parents to look after children when they play in the Sims city.
Combining with the glass curtain wall structure of the shopping mall outsides, designers transform the whole facade of the first floor into a bright yellow corridor to attract visitors’ attention. Under the backdrop of the landscaped pool, the reflection in the water is integrated with the real scene, which enlarges the visual effect of the facade and plays the role of advertising. The entrance to Neobio’s dreamland is hidden in the yellow corridor. There are four iconic umbrella ceilings that arouse consumers’ emotions and prepare for the next dreamland.