Shinsegae International | ITSLIQUID

Shinsegae International

Architecture | October 16, 2017 |

Shinsegae InternationalImage courtesy of Kyungsub Shin e Kevin Scott

Shinsegae International
Location: Seoul, South Korea
Completed

 

In designing the 15-story headquarters for international luxury clothier Shinsegae International, the design team sought to create an iconic landmark in the heart of Gangnam-gu, one of Seoul’s largest districts.

 

Shinsegae InternationalImage courtesy of Kyungsub Shin e Kevin Scott

 

Completed in 2015, the commercial flagship unites more than five hundred Shinsegae employees, who were previously spread between several buildings throughout the city. The program includes staff offices, meeting spaces, design studios, a rooftop garden, and ground-level retail space that faces onto a public plaza.

 

Shinsegae InternationalImage courtesy of Kyungsub Shin e Kevin Scott

 

The building is visually divided into two portionsthe lower portion relates to the lively motion and interaction happening on the street, while the upper portion relates to the larger urban context of the Gangnam-gu neighborhood.

 

Shinsegae InternationalImage courtesy of Kyungsub Shin e Kevin Scott 

 

The lower portion of the building relates to the pedestrian experience, and is all about revealing and display, i.e. making visible the large wheels and counterweights that move the metal panels.

 

Shinsegae InternationalImage courtesy of Kyungsub Shin e Kevin Scott

 

The atypical façade treatment of the upper portion of the building employs a major/minor envelope grid that defies the expected floor breakup, resulting in a more pleasing proportion than the typical high-rise tower seen elsewhere in this urban context.

 

Shinsegae InternationalImage courtesy of Kyungsub Shin e Kevin Scott

 

The rooftop garden provides a sky-level retreat for employees and sweeping views of the energetic city.

 

more. olsonkundig.com

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


White Cave by 123 architects

Architecture | October 21, 2021

White Cave is a retail and gallery space on the first floor of a building surrounded by skyscrapers in central Beijing. The shop not only sells clothes, but various designer pieces such as furniture and paintings; and has been conceived as a flexible design to accommodate its unique wares, while still being functional. Read more


ALICE: CURIOUSER AND CURIOUSER

Design | October 18, 2021

The V&A’s landmark exhibition in 2021, Alice: Curiouser and Curiouser will celebrate one of the most iconic, imaginative and inspiring stories of all time. Read more


MITCHELL LANE HOUSE BY ROBERT…

Design | October 14, 2021

In its previous life, this home was a spatially challenged '80s specimen known as a "contemporary." But, while outdated, the house - an arrangement of three barn-like structures - had great bones and flow. So, instead of razing it, we entirely re-imagined and re-created it to appear as though it was built and designed from scratch. Read more


THE ABRAHAMIC FAMILY HOUSE BY…

Architecture | October 12, 2021

With an underlying concept of Diversity Within Unity, the project brings together a mosque, synagogue and church within a shared public park. The design of each religion's unique and specific worship space evokes the history, traditions, and rituals of the particular religion. Seen together, they form an integrated and unified whole. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!