Shoebaloo Koningsplein store | MVSA Architects | ITSLIQUID

Shoebaloo Koningsplein store | MVSA Architects

Design | April 2, 2015 |

MVSAImage courtesy of MVSA Architects

Shoebaloo Koningsplein store | MVSA Architects

In the Shoebaloo tradition, the design of the Koningsplein flagship store features a unique retail concept that suits the high-end designer shoes and accessories on display. More than just a store, Shoebaloo offers a spatial experience where shoes emerge like precious treasures. The concept of many Shoebaloo stores presents a closed, mysterious display window that reveals little of what lies behind. At Shoebaloo 5 Koningsplein, in contrary, this world already appears open and transparent from the outside.

MVSAImage courtesy of MVSA Architects

The glass front has an elliptical bright white display window that gradually transforms into two openings that, from the street, view into the store. The display window glows invitingly. A dynamic play of lines emerges from the openings in the display window, where varying heights of curving translucent surfaces, with integrated lighting, display the shoes.

MVSAImage courtesy of MVSA Architects

The store comprises two elliptical spaces that gravitate towards each other in the centre of the space. At the rear is the counter and a large vertical elliptic vitrine, both integrated into the contours. Behind the counter is a smaller display that houses accessories. The freestanding mirrors and seating elements were custom-designed for the interior.

MVSAImage courtesy of MVSA Architects

The sinuous walls are clad with layers of pure white Hi-Macs, a solid surface material. Continuing the play of lines in the walls, the displays are fashioned from thinner layers of translucent Hi-Macs underlit with LEDs. The floor is composed of book-matched marble slabs. Two ellipses of white marble feature black veins. The middle section where the elliptical spaces start to merge is articulated in reverse in black marble with white veins.

more. www.mvsa-architects.com

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


New days, New works

Design | November 24, 2020

The Mint Museum presents new and never-before-seen objects from its collection in the exhibition New Days, New Works Read more


Ten Years of VitraHaus

Design | November 13, 2020

Originally conceived as a showroom for the Vitra Home Collection, the VitraHaus exemplifies the diversity of the Vitra Campus in Weil am Rhein. Read more


Rubberband

Design | November 13, 2020

Ajay Shah is an industrial/furniture designer based in Mumbai, India. After graduating from the National Insitute of Design in Ahmedabad, he started ASDS (Ajay Shah Design Studio) in 1991 and now serves as the principal designer. As a passion project, he started Rubberband in 2008 with the view of creating functional yet fun products that closely follow his design ideologies. Besides his own product developments, he finds stimulation while collaborating with international designers. He considers himself lucky to have his design heroes come on board to design special collections for Rubberband. Read more


Izmee

Design | November 10, 2020

IZMEE is the fashion world's response to the trend towards plastic-free products, as the steel water bottle has now become one of the new personal accessories for today's lifestyle. A true must-have object, the bottle is a cultural symbol for all those who have chosen a more sustainable philosophy of living. With its refined Made in Italy design (patent pending), IZMEE offers an exciting collection of products designed to provide a unique, distinctive expression of green&glamour style through the many creative combinations it makes possible. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!