Shoebaloo Koningsplein store | MVSA Architects | ITSLIQUID

Shoebaloo Koningsplein store | MVSA Architects

Design | April 2, 2015 |

MVSAImage courtesy of MVSA Architects

Shoebaloo Koningsplein store | MVSA Architects

In the Shoebaloo tradition, the design of the Koningsplein flagship store features a unique retail concept that suits the high-end designer shoes and accessories on display. More than just a store, Shoebaloo offers a spatial experience where shoes emerge like precious treasures. The concept of many Shoebaloo stores presents a closed, mysterious display window that reveals little of what lies behind. At Shoebaloo 5 Koningsplein, in contrary, this world already appears open and transparent from the outside.

MVSAImage courtesy of MVSA Architects

The glass front has an elliptical bright white display window that gradually transforms into two openings that, from the street, view into the store. The display window glows invitingly. A dynamic play of lines emerges from the openings in the display window, where varying heights of curving translucent surfaces, with integrated lighting, display the shoes.

MVSAImage courtesy of MVSA Architects

The store comprises two elliptical spaces that gravitate towards each other in the centre of the space. At the rear is the counter and a large vertical elliptic vitrine, both integrated into the contours. Behind the counter is a smaller display that houses accessories. The freestanding mirrors and seating elements were custom-designed for the interior.

MVSAImage courtesy of MVSA Architects

The sinuous walls are clad with layers of pure white Hi-Macs, a solid surface material. Continuing the play of lines in the walls, the displays are fashioned from thinner layers of translucent Hi-Macs underlit with LEDs. The floor is composed of book-matched marble slabs. Two ellipses of white marble feature black veins. The middle section where the elliptical spaces start to merge is articulated in reverse in black marble with white veins.

more. www.mvsa-architects.com

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below






    RELATED POSTS


    HOW TO BUILD LOW-CARBON HOMES

    Design | February 29, 2024

    How to Build a Low-Carbon Home, a new display which showcases low-carbon approaches to housing construction, is now open at the Design Museum. The free display, open until March 2024, explores construction and architecture in the age of climate breakdown. It focuses on three ancient low-carbon materials - stone, straw and wood - and their potential to enable the UK to address the housing crisis while also meeting climate pledges. Read more


    VIFA

    Design | February 23, 2024

    Vifa, a high-end audio brand from Denmark with a history of 90 years, is a model for the combination of audiophile-grade acoustics and craftsmanship aesthetics. Vifa was founded in 1933, in the 90 years of acoustic design and development, and has always insisted on the pursuit of high fidelity, and worked tirelessly to “Restore the authentic sound”. Read more


    HeijltjesAkkaya

    Design | February 7, 2024

    HeijltjesAkkaya is an Amsterdam based design studio led by Simon Akkaya and Maarten Heijltjes. For more than a decade the studio has been active in creating sustainable products and social designs. Read more


    STUDIO SUPER SUNDAY

    Design | February 4, 2024

    Studio Super Sunday is a multidisciplinary design studio exploring the conceptualization of objects, spaces, and architecture. Workshop fabrication is at the core of the studio’s practice and allows for complete control over the quality and artistic direction of each project. Read more


    Sign up for our Newsletter.

    Enter your email to receive our latest updates!