Shoebaloo Koningsplein store | MVSA Architects | ITSLIQUID

Shoebaloo Koningsplein store | MVSA Architects

Design | April 2, 2015 |

MVSAImage courtesy of MVSA Architects

Shoebaloo Koningsplein store | MVSA Architects

In the Shoebaloo tradition, the design of the Koningsplein flagship store features a unique retail concept that suits the high-end designer shoes and accessories on display. More than just a store, Shoebaloo offers a spatial experience where shoes emerge like precious treasures. The concept of many Shoebaloo stores presents a closed, mysterious display window that reveals little of what lies behind. At Shoebaloo 5 Koningsplein, in contrary, this world already appears open and transparent from the outside.

MVSAImage courtesy of MVSA Architects

The glass front has an elliptical bright white display window that gradually transforms into two openings that, from the street, view into the store. The display window glows invitingly. A dynamic play of lines emerges from the openings in the display window, where varying heights of curving translucent surfaces, with integrated lighting, display the shoes.

MVSAImage courtesy of MVSA Architects

The store comprises two elliptical spaces that gravitate towards each other in the centre of the space. At the rear is the counter and a large vertical elliptic vitrine, both integrated into the contours. Behind the counter is a smaller display that houses accessories. The freestanding mirrors and seating elements were custom-designed for the interior.

MVSAImage courtesy of MVSA Architects

The sinuous walls are clad with layers of pure white Hi-Macs, a solid surface material. Continuing the play of lines in the walls, the displays are fashioned from thinner layers of translucent Hi-Macs underlit with LEDs. The floor is composed of book-matched marble slabs. Two ellipses of white marble feature black veins. The middle section where the elliptical spaces start to merge is articulated in reverse in black marble with white veins.

more. www.mvsa-architects.com

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


Private Home, Herengracht by Mokkō…

Design | February 26, 2021

In an art collector’s eclectic canal house apartment in the city center of Amsterdam, we designed and created a contemporary central living room inspired by Japanese aesthetics. The interior is designed for the client to retreat from the busy streets and from his collection of art, books and souvenirs. Read more


Pop Up by Friedman Benda

Design | February 5, 2021

Friedman Benda identifies and advances key narratives that intersect contemporary design, craft, architecture, fine art, and cutting-edge technological research. The gallery promotes synthesis between leading creative thinkers and makers by creating opportunities to advance new connections within the global design community. Read more


BRISTON

Fashion | February 5, 2021

Brice Jaunet, BRISTON's founder, has a wealth of experience in the luxury watch industry, dating back 15 years. Brice's passion and proven market knowledge led to the creation of BRISTON as the synthesis of a personal and professional life dedicated to the watches. Resulting from his thoughts & researches, Brice Jaunet wanted to create a beautiful, true & authentic timepiece but also affordable. From this spirit, BRISTON creates its own particular style with a strong classical watchmaker DNA but bringing this smart & casual touch with the use of innovative raw material and a variety of colors that creates its authentic style. Read more


Sheyn

Design | January 29, 2021

The future of architecture can fit in the smallest room of your apartment. For decades, avant-garde architects have fussed over the tiniest details of furniture and fixtures. But this obsession with designing for the smallest spaces has now collided with the democratization of modern technologies like open source 3D modeling and printing to produce a new kind of architecture that can fit in the palm or your hand (or the corner or your coffee table). Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!