Shopping centre in Bangkok by Nendo | ITSLIQUID

Shopping centre in Bangkok by Nendo

Architecture, Design | July 18, 2016 |

Shopping centre in Bangkok by NendoImage courtesy of Nendo

Shopping centre in Bangkok by Nendo

A complete redevelopment plan, covering both interior and exterior design, for floors one to five of “Siam Discovery” a large-scale retail complex in Bangkok, Thailand. Since the existing building was deep with a narrow frontage resulting in a poor flow of visitors at the front, the many existing circular atriums dotted through the building have been extended and joined up to create an elongated canyon-like space of over 58m that draws visitors into the back of the building. A wall consisting of a stack of 202 frame-shaped boxes with video monitors, digital signage and displays of merchandise inside them has been installed along one side of the atrium, and this plays the role of a directory for the whole store.

 

Shopping centre in Bangkok by NendoImage courtesy of Nendo

 

For the exterior design, it was decided to open up the outside as much as possible and so we cleared away as much from the walls as structural constraints permitted with the aim of eliminating the previous sense of oppressiveness. However, since in Bangkok it is important to alleviate the intense heat of the sun, we created a double-skinned facade decorated with a pattern that reflects the “stacked box” installation in the atrium. Rather than categorizing merchandise by brand the experience is organized around the theme of “Lifestyle Laboratory”. This aims at encouraging visitors to discover and enjoy a mixture of tastes and lifestyles, and to reflect this we designed motifs at 13 different locations around the sales floors.

 

Shopping centre in Bangkok by NendoImage courtesy of Nendo

 

The floors include laboratory equipment such as beakers, flasks, and test-tubes, and diagrams of molecular structures, nucleotide DNA sequences, microscopes and amoeba, smoke and bubbles to reflect this. Furthermore, we blended the finishes on the floors and ceilings in the common areas and retail spaces in a graduated way which gives an impression that different materials are stirred together. In this way, we made a point of creating an atmosphere where people can feel relaxed and feel free to approach the stores. 

 

more. nendo.jp

 

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


KAOHSIUNG STATION BY MECANOO

Architecture | May 27, 2022

The new Kaohsiung Station is the crowning achievement of the massive Kaohsiung Metropolitan Area Underground Railway Project, which includes seven subterranean stations along a 9.75 km railway tunnel. It will be a true transportation hub integrating train, metro, local and intercity bus services, taxi and bicycle. Read more


ANTHONY PETO

Fashion | May 26, 2022

Anthony Peto was born in London but set up the company in Paris in the late 1980s because of the enormous wealth of skills and supplies in the millinery and hat-making world there. Read more


Chengdu’s Museum of Natural History

Architecture | May 26, 2022

A celebration of Chengdu's modern ethos and historical legacy, the Museum of Natural History will transform the city's skyline and symbolize its innovative spirit. Read more


EVERYDAY, SOMEDAY AND OTHER STORIES

Design | May 22, 2022

The Stedelijk’s three-part collection presentation has been redesigned with a special focus on theme. Part 2, Everyday, Someday and Other Stories, traces the evolution of art and design from the 1950s to the 1980s. Artists and designers show it was an era of new opportunities and progress, of mass culture, pop culture and consumption, and of critiquing the established order. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!