Become extraordinary. Just add Solid State
Cologne. Shampoo. Conditioner. Moisturiser. Cleanser. All Solid State grooming products are Australian-made, wax-based and highly concentrated. They’re applied with your bare hands, so you can clean your manly face, tame that wild hair, wrestle a brown bear, and save the environment. With your bare hands. Born in 2015, Solid State has grown into a team of 6, with products sold in over 30 countries, distribution in 4 and over 75,000 subscribers to their company database.
The original idea for a solid grooming company was conceptualised during their time in the Hair & Beauty industry. Selling overpriced bottles of water to their clientele never felt quite right. Then came the ah-ha moment. To their surprise solid products were already a thing – which most people had never heard about, including them! Fast forward 5 years and they have made some major inroads educating people on the benefits of Solid Grooming and the positive impact it will have on the environment and their hip pockets.
Solid State grooming is like a cherry red ’69 Ferrari Dino with tan leather interior. Traditional grooming is like a ’99 Toyota Corolla with a little tree air freshener in New Car Smell. Why? Here’s three reasons. Solid formulas mean you can clean that manly face, or tame that wild hair with your bare manly hands. They’re wax-based – not water-based – so the planet will love you. Not just because you smelll nice. Their products are 80% smaller and more convenient than traditional products, yet they last longer. Genius.
Solid State is a remedy for the ordinary. With one application, you can turn around a bad day. And a bad hair day. You’ll smell like a more heavenly version of yourself. You’ll feel like you’re standing on top of a mountain, shirtless, while the crisp air tingles your skin. You’ll suddenly be able to fly a plane. With your eyes closed. Just add Solid State, and watch as Mr Extraordinary appears before you.