Image courtesy of squarestreet
Founded in 2010 in Stockholm, Sweden by Alexis Holm, squarestreet designs and develops elegant contemporary timepieces with one foot in minimalist modernity and the other firmly rooted in traditional wristwatch aesthetics.
All squarestreet products carry that distinctly Scandinavian touch. A certain cleanliness and sharpness that only comes when material, color and cut intersect perfectly. Curated goods made from meticulously selected materials and developed with a blend of innovation and tradition. squarestreet does not follow, nor does it lead. Instead, it lives by its own laws of simplicity, functionality and beauty.
Scandinavian lifestyle label squarestreet bridges the gap between antiquity and modernity.
A neoclassic unisex timepiece exudes both simplicity and symmestry.
Launched in July 2016, this exciting design watch collection – SQ38 Plano – finally joining the line-up of squarestreet watches right next to the already iconic timepieces SQ31 Aluminum and SQ03 Minuteman released across major cities since 2013.
The brand decided to step up their game by complimenting the collection with a limited run of four colourways Swedish Reindeer leather straps.
About Kero Swedish Reindeer Leather Strap
Created 50km North of the Arctic Circle, the Reindeer Leather from Kero in Sattajärvi, a small town close to the Finnish border, is not only beautiful to behold and to touch, it’s also one of the most durable in the world. Started in 1929, Kero have been in business for almost a century, providing the world with one of the finest natural products the world has to offer.
Tanned naturally using oak and pine bark the resulting leather is not only environmentally safe, but also retains its natural grain structure with beautiful colour depth.
Now that product is finally available in a watchstrap. squarestreet brings you a beautifully sculpted, limited edition strap made from double sided Reindeer leather in 4 stunning shades, Black, Natural, Brown, Dark Brown. For too long watch straps have been side lined in the arena of technical advancements. Their time has now come with the release of their brand new development. It took 18 months in the lab to get it right but finally in April 2017 they are able to present a world first.
About squarestreet’s SUPLON Nylon Strap
KNITTED IN SHAPE
The SUPLON strap is knitted on the same machines as the high tech sneakers on your feet. Zero waste manufacturing. Knitted in shape for superior finish, durability and elegance.
A watch strap for the 21st century. Blending technology, function and aesthetics in a seamless mix to produce something so different, yet intriguingly familiar.
SUPLON straps are Light Weight, Breathable, Durable, Machine Washable, Hypoallergenic, Eco Friendly, Vegan, Flame Retardant, Anti-Fungal and extremely adjustable, as well as being incredibly elegant and generally super good looking. Come in 9 gorgoues shades.
What’s not to love?