SS 2020 Prada Womenswear | ITSLIQUID

SS 2020 Prada Womenswear

Fashion | November 6, 2019 |

SS 2020 Prada Womenswear
Image courtesy of Prada

SS 2020 Prada Womenswear
Fondazione Prada, Milan

For the Spring/Summer 2020 Prada Womenswear show, AMO devised a vibrant and colorful geometric pattern that enfolds across the hall of the Fondazione Prada’s Deposito – an expansive, all-encompassing vista, both illuminated and infused with a summery glow.

The audience enters the showspace by ascending a stepped platform: an architectural device, it serves as balcony and belvedere overlooking the panorama of the room. The installation for the first time occupies the entire space of the hall, creating a field of vision that extends to the raw concrete structure. The space is invaded by an intricate ornamental geometry, composed of a multitude of colored ceramic tiles that defines the stage. This field of pixelated gloss is surrounded by a wall running along the perimeter, mediating the industrial character of the building.

SS 2020 Prada Womenswear
Image courtesy of Prada

An oblique light washes the scene, magnifying the reflections of the tiles and illuminating gold leaf details on the columns. The warm glow that filtrates into the room projects lit spots and long shadows on the floor, evoking a midsummer atmosphere.

SS 2020 Prada Womenswear
Image courtesy of Prada

Guests are accommodated in an intimate setting composed of a series of squared seats, whose forms interlace with the floor motifs. Together they define a series of terraces, of crossing perspectives. The models follow the trajectories of the tile pattern, emerging from a collective public gathered in the balmy light of an indoor sunset.

more. www.prada.com

SS 2020 Prada Womenswear
Image courtesy of Prada
SS 2020 Prada Womenswear
Image courtesy of Prada
SS 2020 Prada Womenswear
Image courtesy of Prada

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


DRESSUNDRESS

Fashion | May 18, 2022

The pandemic has highlighted the inextricable link between fashion and society. After a period of rolling lockdowns, working from home, social distancing and the resulting preference for comfortable homewear, the body is once again crying out to be seen. Read more


VALENTINO PINK PP COLLECTION

Fashion | May 13, 2022

Still frame of a moment, frozen in a monochrome sign that pervades everything: Creative Director Pierpaolo Piccioli conceives the new Valentino collection following the experimental urge of a radical gesture. Stripping the palette down to a single hue, relentlessly, he does more with less, maximizing expressive possibilities in the apparent lack of possibilities. Read more


ALDO ROSSI. DESIGN 1960-1997

Design | May 10, 2022

The Museo del Novecento presents Aldo Rossi. Design 1960-1997 curated by Chiara Spangaro in partnership with Fondazione Aldo Rossi and Silvana Editoriale from 29th April to 2nd October. Read more


IMAGES IN FASHION – CLOTHING…

Fashion | May 3, 2022

Fashion and art are mirrors of social changes and individual needs. In the collection of the Berlinische Galerie, this theme is present in surprising and diverse ways. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!