SS 2020 Prada Womenswear | ITSLIQUID

SS 2020 Prada Womenswear

Fashion | November 6, 2019 |

SS 2020 Prada Womenswear
Image courtesy of Prada

SS 2020 Prada Womenswear
Fondazione Prada, Milan

For the Spring/Summer 2020 Prada Womenswear show, AMO devised a vibrant and colorful geometric pattern that enfolds across the hall of the Fondazione Prada’s Deposito – an expansive, all-encompassing vista, both illuminated and infused with a summery glow.

The audience enters the showspace by ascending a stepped platform: an architectural device, it serves as balcony and belvedere overlooking the panorama of the room. The installation for the first time occupies the entire space of the hall, creating a field of vision that extends to the raw concrete structure. The space is invaded by an intricate ornamental geometry, composed of a multitude of colored ceramic tiles that defines the stage. This field of pixelated gloss is surrounded by a wall running along the perimeter, mediating the industrial character of the building.

SS 2020 Prada Womenswear
Image courtesy of Prada

An oblique light washes the scene, magnifying the reflections of the tiles and illuminating gold leaf details on the columns. The warm glow that filtrates into the room projects lit spots and long shadows on the floor, evoking a midsummer atmosphere.

SS 2020 Prada Womenswear
Image courtesy of Prada

Guests are accommodated in an intimate setting composed of a series of squared seats, whose forms interlace with the floor motifs. Together they define a series of terraces, of crossing perspectives. The models follow the trajectories of the tile pattern, emerging from a collective public gathered in the balmy light of an indoor sunset.

more. www.prada.com

SS 2020 Prada Womenswear
Image courtesy of Prada
SS 2020 Prada Womenswear
Image courtesy of Prada
SS 2020 Prada Womenswear
Image courtesy of Prada

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


SevenFriday

Fashion | July 22, 2021

Back in 2012, driven by this motto, Daniel Niederer founded SEVENFRIDAY. Founded and headquartered in Zürich, Switzerland, SEVENFRIDAY represents a life attitude, a lifestyle brand creating watches and eyewear with unique and iconic designs. Read more


Fashion FWD: Disruption through Design

Fashion | July 14, 2021

Fashion FWD: Disruption through Design, Otago Museum’s latest exhibition is open to the public from Saturday 27 March to Sunday 17 October 2021 in Dunedin. Read more


INTERVIEW: LAURA GUILDA

Interviews | June 15, 2021

Laura Guilda Grote in art Laura GuildA, was born in 1986 and was raised in Austria and Germany. She grew up in different small towns and cities before she moved to Berlin by the age of 12. After high school and some formative experiences in Spain and Switzerland, she moved to Milan, Italy, where she started to study at Nuova Accademia di Belle Arti (NABA) and graduated with a Bachelor of Arts in Fashion and Textile Design in 2013. Read more


Favette

Fashion | June 10, 2021

Favette turns the good old pyjama into an iconic garment to wear home. And not only. Powerfully elegant, ironic, sustainable dolce vita. This is Favette, the Italian brand of luxury and sustainable Girls Boss Pyjamas ‘Made in Rome with love’, founded by a strong and ambitious woman on a mission. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!