SS 2020 Prada Womenswear | ITSLIQUID

SS 2020 Prada Womenswear

Fashion | November 6, 2019 |

SS 2020 Prada Womenswear
Image courtesy of Prada

SS 2020 Prada Womenswear
Fondazione Prada, Milan

For the Spring/Summer 2020 Prada Womenswear show, AMO devised a vibrant and colorful geometric pattern that enfolds across the hall of the Fondazione Prada’s Deposito – an expansive, all-encompassing vista, both illuminated and infused with a summery glow.

The audience enters the showspace by ascending a stepped platform: an architectural device, it serves as balcony and belvedere overlooking the panorama of the room. The installation for the first time occupies the entire space of the hall, creating a field of vision that extends to the raw concrete structure. The space is invaded by an intricate ornamental geometry, composed of a multitude of colored ceramic tiles that defines the stage. This field of pixelated gloss is surrounded by a wall running along the perimeter, mediating the industrial character of the building.

SS 2020 Prada Womenswear
Image courtesy of Prada

An oblique light washes the scene, magnifying the reflections of the tiles and illuminating gold leaf details on the columns. The warm glow that filtrates into the room projects lit spots and long shadows on the floor, evoking a midsummer atmosphere.

SS 2020 Prada Womenswear
Image courtesy of Prada

Guests are accommodated in an intimate setting composed of a series of squared seats, whose forms interlace with the floor motifs. Together they define a series of terraces, of crossing perspectives. The models follow the trajectories of the tile pattern, emerging from a collective public gathered in the balmy light of an indoor sunset.

more. www.prada.com

SS 2020 Prada Womenswear
Image courtesy of Prada
SS 2020 Prada Womenswear
Image courtesy of Prada
SS 2020 Prada Womenswear
Image courtesy of Prada

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below






    RELATED POSTS


    Senyokô

    Fashion | June 16, 2024

    Established in the heart of Paris in 2016 by Joseph and Eglantine Berthion, Senyokô is not merely a fragrance brand-it's a narrative canvas where French elegance meets Japanese refinement. Read more


    NEI MIEI PANNI

    Fashion | June 12, 2024

    Nei Miei Panni is an artisanal clothing brand, made in Bergamo, northern Italy. We design pieces built to last through the years, and produce them in artisanal laboratories. The chosen materials are linen, cotton and wool, of italian origin. Read more


    WUD

    Fashion | June 4, 2024

    WUD - acronym for “whatever you do” - is an Italian functional footwear brand founded in 2022 for a visionary yet necessary purpose: preserving artisanal expertise and combining it with contemporary relevance. WUD represents a new development of a family-owned shoe factory started in the 1950s, and preserved for three generations since. Read more


    Bellroy

    Fashion | May 16, 2024

    Bellroy is the design-obsessed Australian carry brand changing the way we move through the world. Read more


    Sign up for our Newsletter.

    Enter your email to receive our latest updates!