SS 2020 Prada Womenswear | ITSLIQUID

SS 2020 Prada Womenswear

Fashion | November 6, 2019 |

SS 2020 Prada Womenswear
Image courtesy of Prada

SS 2020 Prada Womenswear
Fondazione Prada, Milan

For the Spring/Summer 2020 Prada Womenswear show, AMO devised a vibrant and colorful geometric pattern that enfolds across the hall of the Fondazione Prada’s Deposito – an expansive, all-encompassing vista, both illuminated and infused with a summery glow.

The audience enters the showspace by ascending a stepped platform: an architectural device, it serves as balcony and belvedere overlooking the panorama of the room. The installation for the first time occupies the entire space of the hall, creating a field of vision that extends to the raw concrete structure. The space is invaded by an intricate ornamental geometry, composed of a multitude of colored ceramic tiles that defines the stage. This field of pixelated gloss is surrounded by a wall running along the perimeter, mediating the industrial character of the building.

SS 2020 Prada Womenswear
Image courtesy of Prada

An oblique light washes the scene, magnifying the reflections of the tiles and illuminating gold leaf details on the columns. The warm glow that filtrates into the room projects lit spots and long shadows on the floor, evoking a midsummer atmosphere.

SS 2020 Prada Womenswear
Image courtesy of Prada

Guests are accommodated in an intimate setting composed of a series of squared seats, whose forms interlace with the floor motifs. Together they define a series of terraces, of crossing perspectives. The models follow the trajectories of the tile pattern, emerging from a collective public gathered in the balmy light of an indoor sunset.

more. www.prada.com

SS 2020 Prada Womenswear
Image courtesy of Prada
SS 2020 Prada Womenswear
Image courtesy of Prada
SS 2020 Prada Womenswear
Image courtesy of Prada

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


LAUT

Design | July 9, 2020

We design solutions for your devices without compromising your style. LAUT redesigned the future by combining tech with lifestyle and fashion. We represent unique individuals who seek more than just a cover for their favourite devices. Read more


INTERVIEW: MOON CHANG

Interviews | July 1, 2020

Moon Chang is the New York based womenswear designer brand. She was originally from Seoul in South Korea who describes herself as a ‘massive minimalist’ meaning she has a dual aesthetic perspective. Read more


Studio Variously

Fashion | June 26, 2020

Formed in 2016, Studio Variously is a sustainable design brand based out of Detroit/Michigan that promotes contemporary application of heritage techniques by forging unique artisanal partnerships globally. Capsule collections of home and fashion accessories are ethically made, ensuring living wages, inclusiveness to resources local to the artisan families like small farms, women employment thereby making their supply chain more meaningful. Read more


12pm

Fashion | June 11, 2020

Born from the desire of Michela Trento, designer of the brand and Gianluca Ricci to reinterpret objects from distant eras and countries: from the typical forms of the Victorian age to the symbolism of flowers that distinguishes Japanese culture. After a research that lasted over a year, the first collection was created in 2019: the material we have decide to use is finely worked brass in order to give each piece its own uniqueness. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!