Superdesign Show by Superstudio
Superstudio Più and Superstudio Maxi, Milan
September 04, 2021 – September 10, 2021
The renowned Superstudio of Milan gets to the appointment of rebirth on the occasion of Milan Design Week with two major events in two different locations. The first one: R/EVOLUTION, a new exhibition format based on many curatorial exhibitions on current topics and two spectacular interactive pavilions at the well-known Superstudio Più. The second one: DESIGN BEYOND DESIGN, it’s an event includng five inauguration days in the new Superstudio Maxi exhibition centre with many multidisciplinary activities, from photo exhibitions to design, talks, videos, performance, charity sale of love objects. Two great sculpture tell the sense of our events. “Marta e l’elefante”, the work of Stefano Bombardieri symbolizing the effort of recovery, located at Superstudio Più. “Divine”, the work of Flavio Lucchini, that brings a message of art, design, fashion, beauty, located at Superstudio Maxi.
After the stop that blocked the Milan Design Week in April 2020 and 2021, the city and all its activities will restart in September with renewed enthusiasm. Superstudio will present an edition of rebirth and change, proposing a new format focussed on several curated themes and a glance on new horizons. Made in Italy, Human Technologies, Women in design, digital and virtual are going to be the main topics. Superdesign Show 2021 September – Special Edition will take place at Superstudio Più in via Tortona 27: a great hub and a mouthpiece of innovation and creativity since 20 years. The need of concreteness, innovation, lightness, sustainability, inclusiveness, interconnection arising in the year after the pandemic will transform the iconic spaces of Superstudio Più thanks to the work of the exhibitors and the interest of visitors.
Twelve curatorial exhibitions deal with current topics such as the icons of the new millennium, female creativity, the house guided by Artificial Intelligence, new production techniques, living and working open air and others. Superdesign Show 2021 – Extension, with Design Beyond Design, a composite multimedia and multicultural event part of Superdesign Show where design will be seen in its different communicative expressions (art, video, photography, performance, architecture, publishing, workshop…) is instead the occasion to discover the just finished venue Superstudio Maxi in via Moncucco, a large, elegant, technological, sustainable exhibition space that fits in the district of Barona, an area that is increasingly renewing and that is also a scenery of urban regeneration projects, signed by the major studios of architecture.
The new Superstudio’s project for the Milan Design Week is a true r/evolution of our usual format made by theatrical installations and it is becoming closer to an art exhibition, rather than a fair. We will use the rigour, the harmony and same museum- like care that has always characterized Superdesign Show, to present a series of collective and individual thematic areas, each of them with one independent and competent curator. Prestigious brands, famous architects, successful designers and young talents will be there with us, to make the event special and unique.