The new Swarovski Kristallwelten by Snøhetta | ITSLIQUID

The new Swarovski Kristallwelten by Snøhetta

Architecture | June 10, 2015 |

Swarovski Kristallwelten Image courtesy of Snøhetta

The new Swarovski Kristallwelten by Snøhetta

Swarovski Kristallwelten (Swarovski Crystal Worlds) was the first time opened in 1995 and since then the touristic destination has become one of Austria’s most popular attractions with an average of 600.000 visitors annually. On the occasion of the Tyrolean family-owned company’s 120 year anniversary this year, Snøhetta has been commissioned to take part in the expansion leading up to the grand re-opening of the Swarovski Kristallwelten on April 30. Swarovski Crystal Worlds has put together a team of three architectural firms, including CAO PERROT, s_o_s architekten, and Snøhetta.

Swarovski KristallweltenImage courtesy of Snøhetta

Snøhetta, CAO PERROT and s_o_s architekten have crafted a design and formal language of truly poetic tenor, which will mesmerize our visitors when it opens on April 30, 2015. The forces behind this international network of creative talents have engaged in a dialog with the uniqueness of this location. The rich abundance of facets that embody the Swarovski brand is reflected by the architecture of the new Swarovski Crystal Worlds“, says Carla Rumler, Cultural Director at Swarovski.

Swarovski KristallweltenImage courtesy of Snøhetta

Snøhetta has contributed with three main elements to the expansion; a playtower and adjacent playground, a shop entrance, and a café and restaurant area. With the goal of having the expanded Swarovski Kristallwelten appealing to all visitors’ senses, with a particular focus on children, a new building typology has emerged in this project. Situated in the south end of the garden, the 20 meter tall playtower will foster a wide range of playing experiences on four vertically arranged levels, creating an innovative experience of space.

Swarovski Kristallwelten Image courtesy of Snøhetta

Here children can explore and play, and amongst other things, climb freely in a 14 meter one-of-a-kind climbing net. The tower’s façade consists of 160 crystal facets, where not two are alike. The panels are printed with an innovative pattern made from millions of tiny motifs that are linked to the history of Swarovski. The view from inside to the outside is visible at all times, just as the activities on the inside always can be seen from the outside. At night, the structure presents a spectacular body of light that magically enhances the reflections of the surrounding Crystal Cloud and Mirror Pool.

Swarovski KristallweltenImage courtesy of Snøhetta

This area, for children of any age, is complimented by an innovative playground landscape under the open skies. A free-form topography of steel and wood offers children an infinite number of ways to play. Not only is it possible to enjoy well-known kinds of activities, but children additionally have the opportunity to discover new games and forms of movement.

Swarovski Kristallwelten Image courtesy of Snøhetta

The café and restaurant area is formed as a pavilion that is embedded into the garden, organically shaped concrete structure framing the views into the surrounding landscape. Gently swinging pillars and ceilings accentuate the impression of form and light. The bright surfaces and the material, set with Swarovski Crystals, produce an effect that is beyond compare.

Swarovski Kristallwelten Image courtesy of Snøhetta

The newly designed shop entrance is crafted as a fascinating installation of light and sound, an emotional and virtual time travel. Kilometers of glowing fibers from a spiral-shaped tunnel lead the visitors into the new shopping area and an interactive sound installation expands the space with an additional acoustic dimension.

Swarovski KristallweltenImage courtesy of Snøhetta

more. snohetta.com

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


New Display for the Collections

Art | July 19, 2019

The Musée Yves Saint Laurent Paris exhibits a unique selection of approximately fifty haute couture designs throughout its entire exhibition space. Read more


Camp Adventure Park by EFFEKT

Architecture | July 18, 2019

Camp Adventure Park creates a unique opportunity to take a walk above the treetops and experience the stunning nature of the preserved forest from another perspective. Read more


London Design Festival

Design | July 11, 2019

London Design Festival returns to the capital for its 17th year this September 2019 with an inspiring programme of events and installations across the city. This year also marks 11 years with the V&A as a collaborating partner and the official Festival hub. During the Festival, the world's leading museum of art, design and performance will once again play host to a series of specially-commissioned projects by internationally-renowned designers. Read more


OPENING: ANIMA MUNDI FESTIVAL 2019…

Events | July 10, 2019

The Festival will run from May to November 2019, in the same period of the 58th Venice Art Biennale, “May you live in interesting times“, curated by Ralph Rugoff and organized by La Biennale di Venezia, chaired by Paolo Baratta, hosted at the Giardini and at the Arsenale venues. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!