The Changing Factor, UK | ITSLIQUID

The Changing Factor, UK

Fashion | June 8, 2017 |

The Changing Factor, UKImage courtesy of The Changing Factor

The Changing Factor, UK

 

The Changing Factor is the London accessories label aiming to empower women around the world. The Changing Factor presents its debut collection, a 13 piece accessories offering inspired by architecture, and dedicated to empowering women via an important charity initiative.

 

The Changing Factor, UKImage courtesy of The Changing Factor

 

Magda Daniloaia, founder and creative director, was influenced by the awe-inspiring work of the late Zaha Hadid when developing The Changing Factor’s launch range, evidenced in the signature, winged ‘Alien’ briefcases that are the brand’s first hero design. Architectural shapes and geometric panels run throughout the entire collection, spanning origami-like envelope clutches, wallets and keyrings – retail prices for which start at £45. The initial colour palette is undoubtedly graphic, with black, cement, papavero (poppy) and a bold Mondrian yellow to take the customer from work to play. Polished hardware is another key point of distinction, as silver studs and subtle chains punctuate most bags.

 

The Changing Factor, UKImage courtesy of The Changing Factor

 

The goal of empowering women is more than just a whimsical idea for Magda and, as such,10% of proceeds from all sales go to W4 (Women’s WorldWide Web). W4 is an innovative women’s charity that funds projects to help women and girls to develop their skills and quality of life via education, healthcare, business and ICT training; all causes that matter greatly to Magda, and no doubt to the brand’s conscious customers, too.

 

The Changing Factor, UK

Image courtesy of The Changing Factor

 

On a day-to-day level, Magda is also committed to offering solutions for the professional female customer in her own life. The brand’s quality leathers are sourced in Italy and every bag is packed full of pockets and lined with suede; a true guarantee of functionality and superior finish from her London design studio. Many styles also boast multi-functionality, with detachable straps that transform from backpacks to briefcases.

 

The Changing Factor, UKImage courtesy of The Changing Factor

 

Launched just less than a year ago, The Changing Factor has already attracted a dozen global stockists, including British boutiques Silk Armour and Elara London and the renowned Wolf and Badger in New York City. Competitively priced, the most expensive bag in the launch collection is £720; a point that buyers say is exceptional, as it offers an attainable price point for customers wanting a beautifully-designed bag, that doesn’t cost thousands. Of course, anyone who shops also gets the feel-good factor of knowing that a portion of their sale has gone to worthy causes too.

 

more. thechangingfactor.com

 

The Changing Factor, UKImage courtesy of The Changing Factor

 

 

The Changing Factor, UKImage courtesy of The Changing Factor

 

 

The Changing Factor, UKImage courtesy of The Changing Factor

 

 

The Changing Factor, UKImage courtesy of The Changing Factor

 

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


THE 8TH CONTINENT

Architecture | July 31, 2021

The Jacques Rougerie Foundation - Institut de France unveils the winners of its 2020 International Architecture and Art Prizes. Read more


Loong Swim Club. X+Living

Design | July 30, 2021

The combination of service-oriented business with new business forms is a trend. The designer experimentally integrates the subsidiary functions of the project with the main business, re-optimizes the main functions of parent-child sports training, and builds the project into a comprehensive space for swimming and sports education, integrating entertainment and leisure. Read more


Norton Museum of Art by…

Architecture | July 21, 2021

The Norton Museum of Art in West Palm Beach was built in 1941 to house the art collection of the industrialist Ralph Hubbard Norton and his wife, Elizabeth. The museum was laid out by the architect Marion Sims Wyeth as an elegant series of Art Deco inspired single storey pavilions around a central courtyard. Read more


ME&GLENDA

Fashion | July 15, 2021

Glenda Menia Cadore is the owner of an historic eyewear company founded by her father in 1983 in Cadore, Italy. The design education and the work experiences carried out before totally committing to the management of the family business, pushed her in recent years to resume her passion for design and to create a collection of high-quality manufacturing eyewear capable of expressing important concepts: craftsmanship, beauty, passion and emotion. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!