The Medium is the Message | ITSLIQUID

The Medium is the Message

Design | December 5, 2018 |

The Medium is the MessageImage courtesy of Amsterdam Light Festival

The Medium is the Message
Amsterdam Light Festival
EDITION#7
November 29, 2018 – January 20, 2019

For our seventh edition, artists from home and abroad take you on a journey along 30 light artworks specially created for Amsterdam. The 53-day exhibition revolves around the theme “The Medium is the Message“, the famous statement by the Canadian scientist Marshall McLuhan. The role of light in conveying a message and the city of Amsterdam as a medium for telling stories are central to this edition.

The Medium is the MessageImage courtesy of Koen Kleijn, capital stories

30 artworks and installations                       
The idea behind McLuhan’s statement was simple: the medium with which we send a message is at least as important as the message itself. What role does light play as a medium or as a message? More than 600 artists from around the world have looked into this issue and submitted their concept. Ultimately, 30 artworks were selected that will light up the historic city centre of Amsterdam during the festival.
                              

10 city stories           
The rich history, unique architecture and extraordinary inhabitants of Amsterdam make the city as a medium very suitable for telling remarkable stories. On behalf of the festival, art historian and chief editor of the magazine Ons Amsterdam Koen Kleijn went in search of these stories and collected them in a ten-part series.

The Medium is the MessageImage courtesy of Amsterdan Light Festival, Jeroen Henneman

Guest of honour: Jeroen Henneman             
This year, the famous Amsterdam-based artist Jeroen Henneman is our guest of honour. Henneman, who is particularly known for his sculptures that look like “standing drawings”, develops especially for the festival two artworks and a ‘limited edition‘ will be for sale. 
                                                 

Education project: 30 classes, 30 premieres               
Also this year, 850 pupils from 20 schools across Amsterdam are inspired by the theme. Under the guidance of Japanese artists Nagata and Monno they contribute to a work of art that is included in the exhibition. During the festival, every class enjoys its own exclusive premiere.

Visit the exhibition                      
For 53 days, the exhibition can be admired by boat, by bike, or on foot. You can do this on your own initiative or by booking a tour with one of the official festival partners.

more. www.amsterdamlightfestival.com

The Medium is the MessageImage courtesy of Gali May Lucas, Absorbed by Light

The Medium is the MessageImage courtesy of OGE Group, light a wish

The Medium is the MessageImage courtesy of amigo & amigo, parabolic lightcloud

Are you an artist, architect, designer? Would you like to be featured on ITSLIQUID platform? Send an e-mail to info@itsliquid.com or fill the form below

RELATED POSTS


CALL FOR ARTISTS: THE BODY…

Calls | December 4, 2019

ITSLIQUID GROUP, in collaboration with Venice Events and Ca' Zanardi, is selecting all interesting photo, painting, video art, installation/sculpture and performance art works to include in the next exhibition THE BODY LANGUAGE - ITSLIQUID International Art Exhibition 2020 that will be held in Venice during the period of Venice Carnival 2020 Read more


GEROLD MILLER – The Monoform…

Art | December 3, 2019

Cassina Projects is pleased to present The Monoform Show, a solo show by Gerold Miller, one of the most internationally recognized German artists of his generation whose work blurs the line between Minimalist and Conceptual art. The exhibition itinerary develops through a retrospective that presents a selection of works from the Monoform series for the first time: from the first one dated 2014 to more recent works. The Monoforms are a series of works which came into being in 2014 with Monoform 1: conceptually and formally, they reveal the maximum material reduction of Gerold Miller's artistic process which draws inspiration from one of his earliest works. Read more


OPENING: ALCHEMIC BODY | FIRE…

Events | November 27, 2019

ITSLIQUID Group, in collaboration with Mercato Metropolitano and YMX Arts, is proud to announce ALCHEMIC BODY | FIRE . AIR . WATER . EARTH 2019 that will be held in London, at THE LINE Contemporary Art Space from December 20, 2019 to January 31, 2020. Read more


RICHARD DEACON: DEEP STATE

Art | November 25, 2019

Richard Deacon presents his eleventh exhibition with Lisson Gallery, showing works incorporating steel, ceramics, clay, bent wood and ink on paper that evoke different senses - from memory and touch, to sight and movement. Read more


Sign up for our Newsletter.

Enter your email to receive our latest updates!